Brand Tone

Empathetic, Solution-Oriented, Empowering, Female-Focused, Quality-Conscious, Premium, Caring, Conscious, Direct, and Informative.

Brand Values

• •Innovation and Quality
• •Problem-Solving
• •Female Empowerment
• •Ethical Practices (Vegan, Cruelty-Free)
• •Environmental Responsibility
• •Customer Care
• •Natural Ingredients
• •Authenticity and Relatability

Best Practices

• •Understand Your "Why": Always circle back to the founder's story and the brand's core mission of solving women's hair issues with quality, ethical products.
• •Highlight Values Consistently: Regularly weave in mentions of "premium quality," "vegan," "cruelty-free," "natural ingredients," and "female-founded" where relevant and natural within the copy.
• •Emphasize Solutions: Focus on how Klow Hair products solve specific hair problems, using clear and informative language.
• •Use Empathetic Language: Acknowledge and understand the hair challenges faced by women, creating a sense of connection and trust.
• •Promote Community and Empowerment: Encourage engagement and highlight the brand's commitment to serving the diverse beauty of Brazilian women.

Social Perception

Klow Hair is perceived as a brand specializing in hair treatment and revitalization, offering premium, ethical, and effective solutions for women's hair needs, rooted in the founder's personal experience and a commitment to quality and natural ingredients.

Copy Examples

• •Packed with natural actives and made with care, because we believe every woman deserves to feel confident in her Klow.
• •Transform your hair, guilt-free.
• •Join our community and let your hair Klow.
• •Because your hair deserves premium care that's kind to you and the planet.
• •Discover the Klow difference: Premium hair care, made for women, by women.