Brand Tone

Innovative & Problem-Solving, Eco-Conscious & Responsible, Design-Oriented & Modern, Quality-Driven & User-Focused, Approachable & Informative

Brand Values

• •Sustainability
• •Innovation
• •Quality & Durability
• •Design Excellence
• •User-Centricity
• •Positive Impact

Best Practices

• •Always Lead with the "Why": Start by highlighting the environmental benefit or the problem solved (e.g., odor-free, easier recycling, reducing CO2). This reinforces the core mission and appeals to the eco-conscious consumer.
• •Emphasize Innovation & Design: Consistently use terms like "innovative," "smart design," "sleek," "modern," and "Franco-Swiss design" to describe products and the brand. Visuals should always reflect this clean, contemporary aesthetic.
• •Be Transparent and Informative: Clearly explain how the products work and the science/technology behind them (e.g., vacuum seal, slowing decomposition). Provide data or context about the environmental impact of organic waste where appropriate.
• •Showcase User Benefits & Social Proof: Focus on how klode° makes users' lives easier and better (e.g., "no odors," "no pests," "hygienic," "effortless"). Use customer testimonials, ratings, and media features to build trust and credibility.
• •Maintain a Positive and Empowering Voice: Position klode° as a partner in the user's journey towards a more sustainable lifestyle. The tone should be encouraging and show that making a positive impact can be simple and elegant. Avoid overly technical jargon unless explaining a key feature, and keep the language accessible and uplifting.

Social Perception

Positive & Innovative, Eco-Friendly Champion, Trustworthy, Design-Conscious

Copy Examples

• •Headline: No More Odors, Just Clean Composting. Meet Mint by klode°. Body: Tired of compost bins that invite pests and unwelcome smells into your kitchen? The klode° Mint compost bin uses innovative vacuum technology to seal in odors and slow down decomposition. Designed for modern living, it’s the stylish, simple, and sustainable solution your home has been waiting for. Join +20,000 happy households making a difference, one bin at a time.
• •Headline: Small Bin, Big Impact. klode° - Design for a Greener Planet. Body: At klode°, "planet" is in our name and at the heart of our design. Our award-winning Mint compost bin isn't just about sleek Franco-Swiss design; it's a commitment to quality, durability, and a genuinely more sustainable lifestyle. Make organic waste recycling effortless and elegant.
• •Headline: Rethink Organic Waste. The klode° Solution. Body: Did you know unsorted organic waste contributes significantly to CO2 emissions? Klode° offers an innovative, user-focused solution. Our Mint compost bin makes sorting easy, hygienic, and completely odor-free thanks to its unique vacuum system. It's time for a beautifully simple change.
• •Headline: From "Qui veut être mon associé ?" to Your Kitchen: The klode° Innovation. Body: You saw us on TV, now experience the difference! Klode° is revolutionizing home composting with the Mint bin. Backed by investors who believe in a sustainable future, our odor-free, vacuum-sealed compost bin is designed for your convenience and our planet's health. Discover award-winning design and make a positive impact, effortlessly.
• •Headline: Sustainable Living, Elevated. With klode°. Body: Embrace a more sustainable lifestyle without compromising on style or convenience. The klode° Mint compost bin, a product of Franco-Swiss design ingenuity, offers a durable, high-quality, and aesthetically pleasing way to manage organic waste. Say goodbye to composting challenges and hello to a cleaner kitchen and a healthier planet.