Brand Tone

Enthusiastic and Encouraging, Relatable and Approachable, Practical and Solution-Oriented, Informal and Friendly, Slightly Playful

Brand Values

• •Improvement and Development
• •Convenience and Accessibility
• •Problem-Solving/Innovation
• •Quality and Durability
• •Customer Focus
• •Passion for Golf

Best Practices

• •Speak the Golfer's Language: Use common golf terminology and address pain points that golfers (especially amateurs and beginners) can relate to (e.g., slicing, topping, consistency).
• •Maintain an Encouraging and Positive Vibe: Focus on improvement, solutions, and the joy of the game. Avoid overly technical or intimidating language. The tone should feel supportive.
• •Highlight Simplicity and Convenience: Emphasize how easy the product is to set up and use, and the benefit of practicing anywhere. This aligns with the value of accessibility.
• •Incorporate the Founder's Story (When Appropriate): Doreen Raftery's journey adds authenticity and relatability. Weaving this in can reinforce the brand's grassroots, problem-solving nature.
• •Be Engaging and Conversational (Especially on Social Media): Ask questions, encourage users to share their progress, and use a friendly, approachable style. Use calls to action that are inviting (e.g., Ready to Klock It?).

Social Perception

Helpful for Beginners and Casual Golfers, Innovative and Clever Idea, Convenient Practice Tool, Good for Warm-ups, Generally Positive, with Minor Concerns, Woman-Owned Business

Copy Examples

• •Headline: Stop Topping, Start Clicking. Feel the Difference with KlockItGolf. Body: Tired of inconsistent shots? KlockItGolf’s unique design helps you focus on solid contact, building the muscle memory you need for a powerful, accurate swing. Practice anywhere, anytime. (Tone: Encouraging, Solution-Oriented)
• •Headline: Your Backyard Driving Range is Here. Body: No time for the range? No problem! Set up KlockItGolf in seconds and get quality swings in whenever you want. Perfect for beginners and seasoned players looking to groove their swing. Get yours and #KlockIt! (Tone: Practical, Enthusiastic, Informal)
• •Headline: From Pandemic Project to Perfecting Your Swing. Body: Our founder, a new golfer herself, created KlockItGolf to solve a simple problem: how to practice effectively at home. Now, you can benefit from her innovation and take your game to the next level. Join the KlockItGolf family! (Tone: Relatable, Inspiring)
• •Headline: Give the Gift of a Better Golf Game (Without Breaking the Bank... or a Window!). Body: KlockItGolf is the perfect, portable training aid for the golfer in your life. Easy to use, fun, and genuinely effective for improving swing consistency. They'll thank you with every click! (Tone: Playful, Practical)
• •Headline: Feel the Click. Fix Your Swing. It's That Simple. Body: KlockItGolf provides immediate feedback with every strike, helping you understand your swing mechanics like never before. Build power, improve accuracy, and gain confidence on the course. Ready to transform your game? (Tone: Confident, Encouraging, Solution-Oriented)