Brand Tone

Practical and reassuring, helpful and simple, with a child-friendly and engaging approach.

Brand Values

• •Reliability
• •Quality
• •Simplicity
• •Customer Centricity
• •Functionality

Best Practices

• •Lead with the Solution: Always start by addressing the parent's pain point (losing items, saving time) before diving into product features. Frame the product as the immediate and effective solution.
• •Emphasize "Proof Points": Consistently include the core durability features—60° wash, tumble dryer, and dishwasher safe—in your copy. These are your strongest claims and are validated by customer reviews.
• •Use Simple, Action-Oriented Language: Keep sentences short and clear. Use verbs that convey ease and speed, such as "Design," "Stick," "Order," and "Solve." Avoid complex or overly technical terms.
• •Balance Practicality with Personality: While the main tone is practical, infuse a touch of warmth and child-friendly fun. Mentioning the fun of designing or the cute motifs adds an emotional layer that resonates with both parents and children.
• •Reinforce Trust and Speed: Always mention key service benefits like "fast delivery" and "excellent customer service." This builds confidence in potential buyers who may not be familiar with the brand.

Social Perception

Overwhelmingly positive; customers view the brand as highly trustworthy and dependable due to consistent product performance and fast delivery. It is perceived as a go-to, "no-fuss" provider of high-quality name labels, with its strong reputation built primarily on product quality and word-of-mouth.

Copy Examples

• •Headline: Lost & Found Season Is Over. Body: School, daycare, sports. Don't lose another sweater. Our name labels stick through every wash, tumble, and adventure. Design yours in 2 minutes. Delivered fast.
• •Headline: Tougher Than Your Kid's Adventures. Body: From muddy puddles to the dishwasher, our name labels stay put. Waterproof, scratch-proof, and life-proof. Keep track of their gear, effortlessly.
• •Headline: The 5-Second Trick to an Organized Life. Body: Peel. Stick. Done. That's all it takes to label clothes, lunch boxes, and everything in between. Spend less time searching and more time playing. Order your set now.
• •Headline: Let Them Make Their Mark. Body: From cute animals to cool monsters, let your child design their very own name labels! A fun way for them to spot their stuff and a practical solution for you.
• •Headline: Quality You Can Stick With. Body: Why settle for labels that peel and fade? Klisternamnlappar are made to last. They withstand 60° washes, dishwashers, and daily wear. The reliable choice for busy families.