Brand Tone

friendly, practical, helpful, and down-to-earth

Brand Values

• •Problem-Solving/Convenience
• •Quality and Durability
• •Innovation and Smart Design
• •Australian Made & Owned
• •Customer-Centricity
• •Relatability and Approachability

Best Practices

• •Focus on the Solution, Not Just the Product: Always frame the copy around how Klipsta products solve a problem or make life easier for the customer. Use relatable scenarios.
• •Keep it Simple and Clear: Avoid jargon or overly technical language. The tone should be as straightforward and easy to understand as the products themselves.
• •Be Relatable and Empathetic: Acknowledge the everyday challenges your audience faces (e.g., "Tired of...", "Sound familiar?"). This builds connection and shows understanding.
• •Use a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") and approachable language.
• •Highlight Key Differentiators Subtly: Weave in mentions of quality, Australian-made, and innovative design naturally within the benefit-driven copy, rather than making them sound like a list of features.

Social Perception

KLIPSTA is generally perceived very positively by customers and the public as Highly Practical and Useful, Good Quality, Innovative and Clever, Trustworthy Australian Brand, Solves a Real Need and Stylish Accessories

Copy Examples

• •Tired of juggling your hat? Keep it safe and your hands free with Klipsta! Our super-strong magnetic Hat Clip attaches to any bag, so your favourite hat is always there when you need it – and out of the way when you don't. Simple, smart, and ready for your next adventure.
• •“Now, where did I put my glasses?” Sound familiar? With Klipsta SPEX Clips, your glasses are always within reach! These clever magnetic clips keep your specs securely attached to your top or bag. No more searching, no more scratches. Just grab and go!
• •That lovely handbag doesn't belong on the floor! Our sleek FLIP Bag Hook is your new best friend for cafe catch-ups, busy airports, or anywhere you need to keep your bag clean, safe, and stylishly suspended. Small solution, big peace of mind.
• •From water bottles to wet swimmers, the FLEX Clip is your extra hand when you need it most. This versatile clip with its durable elastic cord securely holds all those bits and bobs that don’t quite fit in your bag. Life on the go just got a whole lot easier!
• •At Klipsta, we get it – it's the little things that can make a big difference to your day. That's why we design clever, Aussie-made accessories to solve those everyday frustrations. Carry smarter, live easier, and keep it all together with Klipsta.