Brand Tone

Elegant & Luxurious, Appreciative & Customer-Focused, Descriptive & Quality-Oriented, Global & Aspiring

Brand Values

• •Quality Craftsmanship
• •Celebration of Color & Aesthetics
• •Customer Satisfaction
• •Empowerment & Ethical Considerations
• •Handmade & Bespoke Quality

Best Practices

• •Emphasize Luxurious Quality: Consistently use evocative adjectives that highlight the premium nature of the cotton velvet (e.g., sumptuous, plush, rich, exceptional, masterfully crafted). Focus on the tangible benefits of this quality, such as feel, durability, and appearance.
• •Celebrate Color and Craftsmanship: Weave in the brand's Jaipur heritage and its mission to celebrate colors and "Fashion as an Art." Use descriptive language for the hues and highlight the handmade, natural-dyed aspects where applicable.
• •Maintain a Warm and Appreciative Voice: Especially in customer interactions, social media captions, and email marketing, adopt a tone that is grateful, customer-centric, and shows a genuine desire for their satisfaction, echoing the sentiment of valuing happiness and empowering artisans.
• •Be Clear and Informative: While being elegant, ensure product descriptions are clear about materials, dimensions, care instructions, and shipping/customs policies, as this builds trust and manages expectations.
• •Align Visuals and Text: Ensure the imagery used in all communications matches the luxurious, colorful, and high-quality tone of the copy. The visuals should reinforce the message of elegance and artistry.

Social Perception

Positive Product Quality, Appreciation for Aesthetics, Good Customer Service (on Etsy), potential confusion with "Knit" aspect.

Copy Examples

• •Headline: Indulge in Opulence: Discover the Rich Embrace of Our 100% Cotton Velvet. Body: Transform your space with Knilot’s masterfully crafted cushion covers. Each piece is a celebration of vibrant color and luxurious texture, designed to bring a touch of handmade elegance to your home. Feel the difference true craftsmanship makes.
• •Social Media Post: Elevate your sanctuary. Our sumptuous velvet throws, available in [Number] breathtaking, natural-dyed shades, are more than just décor—they're an experience in comfort and style. Which color speaks to your soul? #KnilotHome #LuxuryVelvet #HandmadeDecor #JaipurCrafted
• •Product Description Snippet: Expertly tailored for a bespoke feel, this [Product Name, e.g., Emerald Green Cushion Cover] is crafted from the finest 100% cotton velvet. Its rich, plush surface and durable construction, featuring a discreet YKK zipper, promise lasting beauty and effortless sophistication for your living space.
• •Email Subject: A Touch of Jaipur's Artistry for Your Home ✨ Email Body: Dear [Customer Name], At Knilot, we believe in 'Fashion as an Art.' Explore our latest collection of handcrafted velvet home treasures, designed in the flamboyant city of Jaipur. Each item is a testament to quality and a passion for color. Enjoy [Offer, e.g., 15% off] your first experience of Knilot luxury.
• •About Us Snippet: From the heart of Jaipur, Knilot brings you a world where color reigns and quality is paramount. We are dedicated to creating luxurious, handmade home furnishings and apparel that not only beautify your space but also tell a story of tradition and artistry. Supporting our small business means empowering the talented artisans behind each creation.