Brand Tone

Innovative and modern, practical and solution-oriented, professional yet approachable, and customer-centric and helpful.

Brand Values

• •Simplicity
• •Innovation
• •Efficiency
• •Personalization
• •Accessibility

Best Practices

• •Lead with the Solution: Always frame the copy around the problem Klick.cl solves (e.g., outdated business cards, inefficient networking). Start with the benefit to the user to make it immediately relatable.
• •Use the "Simplify. Connect. Impact." Mantra: Weave these three key concepts into the copy. Use words like "effortless," "seamless," "instant," and "powerful" to reinforce these core values.
• •Balance "Tech" with "Touch": While the product is technological, the goal is human connection. Use technical terms like "NFC technology" sparingly, and focus more on the outcome: "making connections," "sharing your world," and "building relationships."
• •Maintain a Helpful and Confident Tone: Write as an expert guide. Use active, direct language. Phrases like "Here's how it works," "Let us help you customize," and "Ready to get started?" create an approachable yet authoritative voice.
• •Emphasize Customization and Professionalism: Consistently remind the audience that Klick products can be tailored to their professional brand. This appeals to both individuals and businesses looking to maintain a cohesive and polished image.

Social Perception

The social perception of Klick.cl is largely positive but niche, with followers often inquiring about product specifics and customization. The brand is perceived as an expert in its specialized market. There is a notable lack of widespread independent reviews, suggesting a focus on curated brand channels. Overall, the consistent branding and communication contribute to a perception of professionalism and reliability.

Copy Examples

• •Stop Collecting Cards. Start Making Connections. Your wallet is full of paper, but are you building relationships? With the Klick Card, share your contact info, portfolio, and social media with a single tap. It's time to network smarter, not harder. Simplify your success.
• •Your First Impression, Now Digital. In a world that moves fast, leave a lasting impact. The Klick Card is the modern business card that shows you're at the forefront of your industry. Customizable, eco-friendly, and unforgettable. Tap into the future of networking.
• •One Tap is All It Takes. Forget spelling out your email or searching for your LinkedIn profile. With Klick, a simple tap on any smartphone instantly shares your professional world. Effortless, impressive, and incredibly efficient. Get your personalized Klick device today.
• •Make Your Brand Unforgettable. Your brand is unique. Your business card should be too. We help you create a custom NFC Klick Card with your logo and colors. It's more than a card; it's an experience that makes an impact.
• •The Last Business Card You'll Ever Need. Made from durable, recyclable PET and powered by a dynamic web profile you can update anytime, the Klick Card is your permanent networking tool. Sustainable, powerful, and always ready to connect.