Brand Tone

Artistic & Creative, Whimsical & Joyful, Gentle & Warm, Authentic & Passionate, Appreciative & Personal

Brand Values

• •Originality
• •Quality
• •Joy & Connection
• •Slovak Heritage
• •Nature & Simplicity
• •Child Development

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., whimsical, warm, artistic) with examples of do's and don'ts. This ensures anyone writing for the brand stays consistent.
• •Storytelling is Key: Weave the brand's story – Klára's passion, the Slovak origin, the inspiration from nature and children – into product descriptions, social media, and 'About Us' sections. This reinforces authenticity.
• •Use Warm and Evocative Language: Choose words that reflect the gentle, joyful, and artistic nature of the brand. Think "delightful," "charming," "handcrafted," "inspired," "wonder."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the visual aesthetic of the illustrations and product photography. If the visuals are whimsical and gentle, the copy should echo that.
• •Engage Personally and Appreciatively: When interacting with customers (comments, emails), maintain the warm, personal, and appreciative tone established in your broader communications. Address customers by name when appropriate and express genuine gratitude.

Social Perception

Charming, high-quality artisanal brand. Customers likely perceive it as a source of unique, thoughtful gifts, especially for children. The direct involvement of the illustrator, Klára, likely fosters a sense of connection and trust with the audience. The emphasis on "Made in Slovakia" would appeal to customers valuing local production and craftsmanship. The visual consistency across platforms strengthens its image as a professional, design-conscious brand.

Copy Examples

• •Spark your little one's imagination with stories that dance off the page. Our illustrated books are crafted with love by Klára, right here in Slovakia, to bring a sprinkle of joy and wonder to bedtime.
• •From Klára's sketchbook to your home, every Klera Design piece is a little bit of heart, a dash of whimsy, and a celebration of art. We believe in gifts that tell a story.
• •Hello sunshine! ☀️ Sneak a peek at our newest creation, blooming with gentle colours and happy thoughts. Illustrated by Klára to make you smile. Can you guess what it is? #KleraDesign #OriginalIllustration #SlovakMadeJoy
• •Discover Hand-Illustrated Treasures. Original gifts by Klára, lovingly made in Slovakia to brighten your world.
• •A Little Bit of Wonder from Klera Design ✨ New Arrivals Inside!