Brand Tone

Passionate & Enthusiastic, Knowledgeable & Performance-Oriented, Approachable & Community-Focused, Direct & Confident, Detail-Oriented & Clean

Brand Values

• •Passion for Motorcycles
• •Performance & Functionality
• •Aesthetics & Visual Appeal
• •Quality & Craftsmanship
• •Innovation & Improvement
• •Customer Connection & Support

Best Practices

• •Speak Rider-to-Rider: Use language that resonates with motorcycle enthusiasts. Avoid overly corporate jargon. Inject passion and genuine enthusiasm for motorcycles, performance, and the riding lifestyle.
• •Balance Technical with Aspirational: While highlighting the technical benefits and quality of materials (e.g., "T6-6061 laser-cut mounting bracket," "plug-and-play wiring harness"), also connect these features to the aspirational aspects of riding—freedom, performance, a standout look ("Own The Night").
• •Emphasize Quality and Origin: Consistently mention the quality craftsmanship, durability, and, where applicable, "Made in the USA" aspect of products to build trust and reinforce value.
• •Maintain an Approachable Authority: Position the brand as experts who are also part of the community. Share knowledge and insights, but do so in a way that feels like advice from a trusted, experienced friend rather than a distant authority. The "couple of guys in a garage" origin story is a good foundation for this.
• •Visual Storytelling Alignment: Ensure the copy complements the strong visual branding (high-quality photos/videos of bikes, products in action). Use descriptive language that paints a picture and evokes the feeling of riding with enhanced performance and style. Words should match the "kleen," performance-driven aesthetic seen in their media.

Social Perception

Positive Reputation for Quality Products, Helpful and Responsive, Trusted Experts in Motorcycle Lighting, Authentic and Passionate, Associated with Performance and Custom Builds

Copy Examples

• •Headline: Light Up Your Legend. KLEENMOTO x Rigid Industries. Body: Your ride is more than just metal and chrome—it’s a statement. We get that. Born from late nights in a dimly lit garage and a relentless passion for two wheels, KLEENMOTO brings you lighting that doesn’t just cut through the dark, it defines it. Performance, precision, and pure attitude, built by riders, for riders. Ready to own the night?
• •Headline: See Further. Ride Harder. Look Damn Good Doing It. Body: Stop settling for stock. At KLEENMOTO, we believe performance and aesthetics aren't mutually exclusive—they're partners in crime. Our meticulously engineered lighting kits and custom parts are designed for riders who demand the best: unparalleled visibility, rugged durability, and a look that’s as sharp as your lines. Built with passion, backed by quality.
• •Headline: From Our Garage to Yours: Innovation You Can Trust. Body: We’re not some faceless corporation. We’re a couple of guys who live and breathe motorcycles. Every KLEENMOTO product is born from that same hands-on passion, designed, tested, and proven to elevate your ride. We obsess over the details so you can focus on the horizon.
• •Headline: Don't Just Customize. *Kleen* It Up. Body: Your bike deserves more than just bolt-ons. It deserves the KLEENMOTO touch. We craft solutions that integrate seamlessly, enhancing both performance and style with an "ultra sanitary aesthetic." From precision-fit brackets made in the USA to plug-and-play harnesses, every detail is designed for a flawless finish and lasting impact.
• •Headline: The Road Doesn't Wait. Neither Should Your Upgrade. Body: Feel that itch? The one for more power, better visibility, a sharper look? We’ve been there. That’s why KLEENMOTO is committed to getting you the best gear, fast. Our community of riders trusts us for top-tier parts and no-BS support. Join the KLEENMOTO family and transform your machine.