Brand Tone

Nurturing, Authentic, Positive, Community-Focused, Knowledgeable

Brand Values

• •Health & Wellness
• •Natural & Organic
• •Ethical Sourcing & Sustainability
• •Quality & Efficacy
• •Customer Care & Connection
• •Empowerment

Best Practices

• •Emphasize the organic and natural aspects of the teas.
• •Highlight the health and wellness benefits of the teas.
• •Use supportive, empathetic, and positive language.
• •Showcase ethical sourcing and sustainability efforts.
• •Incorporate customer testimonials and stories to build trust.

Social Perception

A trusted, high-quality brand offering organic, ethically sourced teas that promote health, wellness, and a connection to nature. Perceived as caring, supportive, and authentically Australian.

Copy Examples

• •"Explore our range and find your perfect cup of comfort."
• •"From our family to yours, Klean Tea is more than just tea; it's a commitment to a healthier you and a healthier planet."
• •"We pour our passion for natural wellness and ethical sourcing into every blend, ensuring every sip is pure, beneficial, and delicious."
• •"Experience the therapeutic power of organic tea, crafted with care in Byron Bay."
• •"Join our community and discover a world of wellness, one cup at a time."