Brand Tone

Inspiring & Passionate, Friendly & Approachable, Informative & Trustworthy, Conscious & Responsible, Durable & High-Quality

Brand Values

• •Sustainability
• •Health & Safety
• •Quality & Durability
• •Family & Community
• •Activism & Advocacy
• •Transparency & Accountability

Best Practices

• •Lead with Values: Always weave in core values like sustainability, health, and durability into your messaging, even in product-focused copy. Make it clear *why* you do what you do.
• •Use Inspiring & Action-Oriented Language: Encourage your audience to be part of the solution. Use words that evoke adventure, positive change, and conscious living (e.g., "join the movement," "explore," "protect," "choose consciously").
• •Maintain Transparency: Be open about your materials, certifications (B Corp, Climate Neutral, 1% for the Planet), and journey towards greater sustainability. This builds trust.
• •Foster Community: Use inclusive language ("we're all in this together," "our customer community"). Feature user stories and highlight partnerships that align with your values to show collective impact.
• •Be Authentic & Passionate: Let the genuine care for the environment and for providing quality, safe products shine through. Avoid greenwashing by backing up claims with tangible actions and certifications.

Social Perception

Klean Kanteen UK is widely perceived as a pioneering and trustworthy leader in the sustainable products market. Customers see the brand as environmentally responsible and ethically driven, often choosing Klean Kanteen specifically for its green credentials and commitment to health. The products are generally viewed as high-quality, durable, and effective, justifying their premium positioning. There's an appreciation for the brand's long-standing commitment to reducing plastic waste and its continuous efforts to improve its environmental impact, such as using recycled steel. The brand is associated with an outdoor, active, and conscious lifestyle.

Copy Examples

• •Sip Sustainably. Adventure Responsibly. Our original stainless steel bottle, now made with 90% recycled steel. Join the movement, reduce your impact, and explore more. #KleanLiving #Reuserevolution
• •Built for life. Gentle on the planet. From your morning commute to mountain peaks, our insulated Kanteens keep your drinks just right, without the plastic waste. Discover the Klean difference. #DurableDesign #HealthyPlanet
• •More Than a Bottle: It's a Promise. A promise for a healthier planet and a healthier you. As a B Corp and 1% for the Planet member, every Klean Kanteen product supports a cleaner future. #ForceForGood #ChooseToReuse
• •Fuel Your Day, Not Landfills. Pack your lunch, coffee, or water in our versatile, toxin-free containers. Designed for your well-being and the Earth's. Taste the adventure, not the plastic. #KleanFood #ZeroWaste
• •Family-owned, planet-focused. We’ve been committed to eliminating single-use since 2004. It’s in our DNA to care for our people and our shared world. Make the conscious choice with Klean Kanteen. #Since2004 #SustainableJourney