Brand Tone

Passionate & Committed, Inspiring & Empowering, Authentic & Transparent, Friendly & Approachable, Informative & Solution-Oriented, Adventurous & Active

Brand Values

• •Sustainability
• •Health & Safety
• •Quality & Durability
• •Family & Employee Ownership
• •Environmental Stewardship & Activism
• •Integrity & Transparency
• •Community & Collaboration

Best Practices

• •Lead with Values: Ensure every piece of copy, whether a product description or a social media post, subtly or overtly reinforces one or more core brand values like sustainability, health, or durability.
• •Speak Authentically: Use clear, honest language. Avoid greenwashing or making unsubstantiated claims. Transparency about certifications (B Corp, Climate Neutral, 1% for the Planet) and materials (recycled steel) builds trust.
• •Inspire Action, Don't Just Sell Products: Frame the use of Klean Kanteen products as a positive choice and a step towards a larger movement of conscious consumption and environmental protection.
• •Maintain a Positive and Empowering Voice: Focus on the solutions Klean Kanteen offers and the positive impact individuals can make, rather than dwelling solely on environmental problems.
• •Engage the Community: Use inclusive language ("we," "us," "together"). Encourage user-generated content and tell stories that resonate with an active, health-conscious, and environmentally aware audience. Reflect the "family" aspect of the company culture.

Social Perception

A Leader in Sustainability, High-Quality and Reliable, Ethical and Trustworthy, Purpose-Driven, Aspirational yet Accessible

Copy Examples

• •Headline: *Built for Life. Crafted for Our Planet.* Body: "From your daily commute to the wildest trails, your Klean Kanteen is more than just a bottle – it's a commitment. Made with 90% recycled steel and designed to last, join us in choosing reuse and protecting the places we love. #KleanKanteenSE #ReusableRevolution"
• •Headline: *Klean Inside and Out. That’s Our Promise.* Body: "We believe what’s on the outside matters as much as what’s on the inside. Our chip-resistant Klean Coat® finish is safe for you and the environment, just like our BPA-free, food-grade stainless steel. Drink confidently, live Klean. #HealthyChoices #SustainableLiving"
• •Headline: *Family-Owned, Planet-Loved.* Body: "As a family and employee-owned B Corp, our bottom line is a healthier planet and happier people. Every Klean Kanteen purchase supports our mission and 1% for the Planet. Together, we’re making a difference, one refill at a time. #BCorp #ForceForGood #KleanCommunity"
• •Headline: *Your Adventure Starts Here. Waste Ends Now.* Body: "Fuel your adventures, not landfills. Our Climate Lock™ insulated bottles keep your drinks at the perfect temperature for hours, so you can focus on the journey. Embrace durable solutions and leave only footprints. #KleanAdventure #SayNoToSingleUse"
• •Headline: *The Original. Still the Best for a Reason.* Body: "For nearly 20 years, we’ve been challenging the status quo of single-use. Our dedication to quality, innovation, and true sustainability means your Klean Kanteen isn't just a product, it's a lifelong companion for a better world. #KleanPioneer #BuiltToLast"