Brand Tone

Empowering, Trendy, and Confident, blending a personal, artist-led voice with bold, slaying language.

Brand Values

• •Empowerment & Inclusivity
• •Quality & Artistry
• •Convenience & Flexibility
• •Authenticity

Best Practices

• •Lead with the "Why": Always circle back to the founder's story of empowerment. It’s your most powerful differentiator and creates an emotional connection. Use it in "About Us" sections, pinned social media posts, and introductory emails.
• •Own Your Lexicon: Consistently use your brand-specific terms like "Klawz," "Kustom," and the tagline "Ready to Slay." This builds a unique identity and makes the brand instantly recognizable.
• •Balance "Bold" with "Quality": While the tone is confident and trendy, always support it with tangible reasons why your product is superior. Mention the "5 layers of gel," "reusable," "soft gel tips," and "salon-quality" benefits to justify the premium positioning.
• •Highlight Flexibility: Frame the product as a solution. The core audience values the ability to switch their style for different occasions—work, weekends, events. Emphasize this convenience and freedom in your messaging.
• •Show, Don't Just Tell: Let the visuals do the talking, but use your copy to add context and personality. Pair high-quality photos and videos of the nails with captions that tell a story, share a tip, or reinforce your brand values.

Social Perception

The public and customers perceive Klawz by Keelah as an inspirational, high-quality, Black-owned business.

Copy Examples

• •They told her no. So she built her own table. 🔥 This is for every person who was ever told they couldn't. Our Klawz are more than just nails; they're a statement. Handcrafted with 5 layers of gel for a finish that looks and feels like a salon set, because you deserve nothing less. Ready to show them what you're made of? Tap to shop the 'Unstoppable' set.
• •Salon Quality. Zero Commitment. Get the intricate, long-lasting nail art you crave in minutes. Our reusable gel press-on 'Klawz' give you the freedom to slay on your own terms.
• •They really thought a 9-to-5 would stop the slay. 😉 My press-ons give you weekend glam and boardroom-ready nails, all in the same week. Life’s too short for boring nails.
• •Tired of 2-hour salon appointments and damaged nails? Innovate your self-care routine with Klawz by Keelah. Our luxury press-on nails are made from soft gel for a comfortable fit, are reusable, and feature the hottest trends. Get a flawless manicure in minutes, from the comfort of your home. Now available in select Winners stores! Shop Now & Find Your Perfect Set
• •Your Weekend Klawz Are Waiting... Ready to slay? Don't let your job hold your style back. Discover our latest "Ready to Slay" drops and transform your look, instantly.