Brand Tone

empowering, trendy, and friendly

Brand Values

• •self-expression
• •confidence
• •individuality
• •community

Best Practices

• •Lead with Empowerment: Frame all copy, from product descriptions to social media posts, around the core value of empowerment. Use active, inspiring language that encourages customers to feel confident and express themselves.
• •Maintain a Friendly, Conversational Voice: Write like you're talking to a friend. Use emojis where appropriate, ask questions to encourage engagement, and keep the language accessible and enthusiastic.
• •Highlight Individuality: Consistently use keywords like "unique," "self-expression," and "individuality." Tailor product descriptions to not just detail the item, but to suggest how it helps the wearer tell their personal style story.
• •Stay on Trend with Language: Just as the boutique stays current with fashion, the copy should reflect current slang and social media language (within reason) to remain relevant to its target audience on platforms like TikTok and Instagram.
• •Foster Community in Your Copy: Use inclusive language ("our community," "Klavani girls"). Actively encourage user-generated content in your captions and communications to reinforce the message that Klavani is more than a store—it's a shared style experience.

Social Perception

The public perception of Klavani aligns with its intended image as a trendy and accessible fashion boutique. Customer interactions on social media platforms are generally positive, with engagement focused on product admiration and style inspiration. The brand's use of user-generated content and influencer collaborations reinforces its community-oriented and fashion-forward perception. The concept that clothing affects perception and confidence is a psychological principle that Klavani leverages effectively in its marketing. Consumers of women's fashion often prioritize style, fabric quality, and a fair price, which appears to be the balance Klavani aims to strike.

Copy Examples

• •Stop scrolling. 🛑 Your new favorite dress has arrived. The 'Camelia Satin Maxi' is all about effortless glam and turning heads. Dare to express yourself. #KlavaniStyle #NewCollection #MaxiDress
• •Your Story, Your Style. Shop the latest trends designed to celebrate the unique you. Free shipping on orders over $99.
• •Confidence looks good on you. ✨ This week is all about bold prints and powerful silhouettes. Find the pieces that speak to your soul and let your style do the talking. Shop now before they're gone!
• •From coffee run to date night in 5 seconds flat. 😉 Which look is your vibe? Let us know! 👇 #OOTD #StyleTransition #KlavaniBoutique
• •Tired of the same old styles? At Klavani, we celebrate individuality with curated collections that are as unique as you are. Discover fashion that empowers. Click to shop and find your new favorite outfit today!