Brand Tone

Artistic, Empowering, and Intimate

Brand Values

• •Individuality
• •Quality
• •Freedom

Best Practices

• •Lead with Emotion and Story: Always connect the product back to the core emotions of sensuality, empowerment, and individuality. Use the founder's story as a touchstone for authenticity.
• •Use Evocative and Artistic Language: Employ descriptive and metaphorical language. Words like "rebellion," "sensuality," "unconventional," "bold," and "art" should be staples in the brand's vocabulary.
• •Maintain a Visually-Led Narrative: On social media, let the high-quality images and the unique design of the gloves do most of the talking. The copy should complement the visuals, not overpower them.
• •Champion the Customer's Individuality: Frame the customer as the protagonist. The copy should speak directly to their desire for self-expression and freedom, positioning KLATS as a tool for their personal style journey.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or a customer service email, the tone should remain consistent. Every point of contact is an opportunity to reinforce the brand's artistic, empowering, and intimate identity.

Social Perception

The public perception of KLATS appears to be that of a niche and aspirational fashion brand. Customers and influencers who feature the brand on platforms like TikTok position the gloves as a high-fashion accessory that elevates an outfit. The brand is perceived as being for the bold and style-savvy individual who is confident in making unique fashion choices. The lack of mainstream reviews or discussions suggests that KLATS is currently in a growth phase, building its community organically through a visually-led, aspirational appeal. The association with Ukrainian fashion creators also adds a layer of cultural identity to the brand.

Copy Examples

• •Don't just break the mold. Shatter it. Your power is in your hands. #KLATS #PowerDressing
• •More than an accessory. It's an attitude. Crafted in small batches, designed for the individual. Discover the art of the glove.
• •Tired of blending in? KLATS is a rebellion against the ordinary. Our unconventional gloves are made for the bold, the brave, and the expressive. Find your statement piece.
• •Your hands tell a story. What will yours say today? Inspired by the sensuality of touch and the power of color, our latest collection is here to help you express every facet of you. Be the first to explore.
• •One outfit, endless personalities. Unlock your style potential. It's all in the details. ✨ #KlatsGloves #StyleHack #SelfExpression