Brand Tone

Empathetic & Solution-Oriented, Confident & Empowering, Relatable & Friendly, Trendy & Youthful, Direct & Informative

Brand Values

• •Comfort
• •Style & Fashion
• •Functionality & Innovation
• •Confidence & Empowerment
• •Inclusivity
• •Authenticity & Community

Best Practices

• •Always circle back to *why* Klassy Network exists – to end bra drama and provide comfortable, stylish, functional clothing.
• •Maintain a relatable, friendly, and approachable tone while confidently highlighting the unique benefits and design features of the products.
• •Share real customer stories, behind-the-scenes glimpses, and even acknowledge areas of improvement if feedback arises.
• •Ensure that all visuals align with the youthful, stylish, confident, and inclusive vibe that the copy aims to project.
• •Focus messaging on how the products make the wearer *feel* – confident, comfortable, free, stylish.

Social Perception

Innovative & Problem-Solving, Trendy & Desirable, Mixed on Quality/Price/Service, Founder-Driven

Copy Examples

• •Finally! Your Favorite Styles, No Bra Required. Tired of bra straps ruining your look? Our BramiTops blend chic designs with our signature built-in comfort, so you can rock that backless dress or sleek bodysuit with total confidence. Effortless style just got an upgrade. #KlassyNetwork #BreakUpWithYourBra
• •Meet Your New Closet Staple: The Brami. Imagine: All-day comfort meets head-turning style. That's the Klassy Network promise. Our Bramis are designed for *you* – every shape, every size, every occasion. Feel good, look amazing. What are you waiting for? 😉
• •The Secret’s Out (and it’s comfier than ever). Shhh... we've cracked the code to looking put-together without the underwire agony. From boardroom to brunch, our collection offers the support you need with the styles you crave. Experience the Klassy difference. ✨
• •Confidence Looks Good On You. (And Feels Even Better). We believe you shouldn’t have to choose between fashion and function. Our innovative Brami designs ensure you’re supported and stylish, empowering you to take on the day, your way. Join the #Klassy comodidad crew!
• •From Our Founder's Frustration to Your New Favorite Top. Klassy Network started with a simple idea: clothing that solves a problem without skimping on style. Our founder, Natalie, wanted to ditch her bra but not her favorite necklines – and the Brami was born! Try the original and feel the freedom.