Brand Tone

Elegant, Approachable, and Empowering

Brand Values

• •Quality and Elegance
• •Inclusivity
• •Personalized Service and Style

Best Practices

• •Lead with Empowerment: Always frame copy around how the clothing makes the customer feel—confident, elegant, fabulous, comfortable. Use empowering and positive adjectives.
• •Maintain an Approachable Voice: Continue using direct, friendly language like "ladies," "we can't wait to see you," and questions to engage the audience. The tone should feel like receiving advice from a trusted, stylish friend.
• •Emphasize Inclusivity: Consistently mention the inclusive size range (e.g., "available in sizes 8-22") in product descriptions and social posts. This reinforces the core value that the brand is for "women of all shapes and sizes."
• •Balance "Elegant" and "Effortless": Use a mix of sophisticated words ("opulent," "timeless," "sophistication") with words that denote ease and comfort ("floaty," "effortless," "easy to wear"). This captures the brand's unique blend of high-end style and real-world practicality.
• •Create a Brand Vocabulary Guide: Develop a simple document with "words we use" (e.g., elegant, stunning, fabulous, flattering, effortless) and "words we avoid" (e.g., cheap, basic, trendy in a fleeting sense) to ensure consistency across all platforms and communications, whether written by the owner or other staff.

Social Perception

Trusted Local Fashion Authority.

Copy Examples

• •Elegance for Every Moment. From sun-drenched afternoons to the most special of 'I do's,' discover fashion that lets you shine. Shop our collection of timeless styles, available in sizes 8-24.
• •Meet your new 'dress of dreams.' Cut from fluid chiffon that moves with you, this piece features delicate lace sleeves and a discreetly cinched waist to create a stunning, flattering silhouette. Whether you're the guest of honor or simply celebrating life, this dress promises effortless sophistication. Feel fabulous, feel you.
• •Which lady are you today? 💖 The bold confidence of fuchsia or the soft elegance of mint? Whatever your mood, we have the style to match. Both dresses are designed to flatter and are available in-store and online. Visit us for a no-pressure browse and find the look that tells your story. #KlassyLadyStyle #IrishBoutique #ElegantFashion #FeelFabulous
• •Your Invitation to Effortless Elegance ✨ New Arrivals Inside!
• •Serving you head-to-toe elegance! ✨ This stunning trouser suit offers a chic and comfortable alternative for any special occasion. Available in sizes 8-24 because we believe style is for every body. Shop the look online now or visit us in Cahir! #MotherOfTheBride #WeddingGuestStyle #SizeInclusiveFashion #KlassyLadyBoutique