Brand Tone

Authentic, Traditional, Natural, Gentle, Informative, Educational, Community-Oriented, Engaging, Approachable, Friendly, Proud, and Passionate.

Brand Values

• •Heritage & Tradition: Deeply rooted in celebrating and preserving Myanmar's beauty traditions.
• •Natural Ingredients: Prioritizing the use of natural and effective components like Thanaka and rice.
• •Efficacy & Quality: Aiming to provide products that deliver visible skincare benefits.
• •Authenticity & Transparency: Being open about their ingredients and their origin story.
• •Cultural Sharing & Connection: A desire to share the beauty secrets of Myanmar with a wider audience.
• •Customer-centricity: Valuing customer feedback and fostering a community.

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone adjectives (e.g., authentic, natural, informative, friendly, proud), and "do's and don'ts" for language. This guide should be the reference for all content creators.
• •Emphasize Storytelling: Weave the narrative of Myanmar heritage, traditional ingredients like Thanaka, and the brand's mission into your copy. This creates an emotional connection beyond just product features.
• •Use Consistent Key Terminology: Regularly incorporate terms like "Myanmar," "Thanaka," "traditional," "natural," and "heritage" to reinforce brand identity.
• •Be Authentic and Transparent: Avoid overly salesy or hyped language. Focus on genuine benefits and the natural properties of the ingredients. If discussing traditional uses, do so respectfully and accurately.
• •Engage and Listen: Pay attention to how your audience talks about your brand and products. Mirror their positive language (where appropriate) and address their questions and feedback in a tone that aligns with your brand's friendly and community-oriented values. This includes being responsive on social media.

Social Perception

Customers generally perceive Oh Po Te as a brand that offers natural and effective skincare, rooted in authentic Burmese traditions. The use of Thanaka is a key differentiator and is often viewed positively due to its historical use and perceived natural benefits. The brand is seen as connected to its cultural roots and passionate about sharing them. Engagement on social media suggests a loyal customer base that appreciates the product quality and the brand's story. The bilingual approach (English and Burmese) is inclusive and broadens their reach.

Copy Examples

• •Instagram Post (Product Focus): "Unlock the ancient secret to radiant skin ✨. Our Myanmar Thanaka Body Scrub gently exfoliates and brightens, just as it has for generations. Experience the timeless goodness of nature. #OhPoTe #ThanakaGlow #MyanmarBeauty #NaturalSkincare #AncientWisdom"
• •Facebook Ad (Benefit-Oriented): "Tired of harsh chemicals? Embrace the gentle power of Myanmar's traditions with Oh Po Te. Our rice-infused cleansers purify and soothe, revealing your skin's natural luminosity. Discover the difference tradition makes. Shop now! #OhPoTeBeauty #NaturalIngredients #GentleSkincare #MyanmarHeritage #HealthySkin"
• •Website "Our Story" Snippet: "Oh Po Te was born from a love for Myanmar's rich beauty heritage. We believe in the power of nature and time-honored traditions, like the magic of Thanaka. Our mission is to share these cherished secrets with you, crafting skincare that's as authentic as it is effective. Join us on this journey to naturally beautiful skin. #OurStory #OhPoTeJourney #MyanmarTradition"
• •Email Newsletter (Community Focus): "Hello, Oh Po Te family! We're so grateful for your love and support. This month, we're celebrating the amazing benefits of Thanaka – read more on our blog! Plus, see how others are loving their Oh Po Te glow (sharing some of your beautiful photos!). Have a story to share? Tag us @ohpoteofficial! #OhPoTeCommunity #CustomerLove #SkincareJourney #ThanakaLove"
• •Product Description (Focus on Senses & Experience): "Imagine the soft, cooling touch of Thanaka paste, a ritual passed down through generations in Myanmar. Our Thanaka Face & Body Bar captures this essence, offering a creamy lather and a subtle, earthy aroma. It cleanses, soothes, and leaves your skin feeling refreshed and revitalized. A daily moment of pure, natural indulgence. #SensorySkincare #ThanakaExperience #OhPoTeRituals #NaturalLuxury"