Brand Tone

Luxurious & Sophisticated, Artisanal & Handcrafted, Serene & Comforting, Eco-Conscious & Natural, Community-Oriented & Empowering, Approachable & Engaging (on social media)

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Well-being & Tranquility
• •Sustainability/Eco-friendliness
• •Authenticity & Transparency
• •Inclusivity & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., luxurious, serene, artisan, eco-conscious, empowering), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize 'Sensory' Language: Use descriptive words that evoke smell, sound (e.g., 'gentle crackle' of wooden wicks), sight, and touch to immerse the customer in the experience of comfort and luxury.
• •Emphasize Craftsmanship & Natural Qualities: Consistently highlight 'handmade,' 'hand-poured,' 'natural ingredients,' 'eco-friendly,' and 'wooden wick' in product descriptions and storytelling.
• •Weave in Values Authentically: When appropriate, mention the brand's identity (e.g., Black-owned, woman-owned) and commitment to eco-consciousness, not just as labels but as part of the brand's story and dedication.
• •Maintain Visual & Textual Cohesion: Ensure that the tone of the copy is reflected in the brand's visual elements (photography, videography, website design) for a harmonious and immersive brand experience. The sophisticated and natural feel should be consistent across all platforms.

Social Perception

Positively Perceived for Quality & Scent, Seen as a Luxury, Artisan Brand, Appreciated for its Values, Engaging Community

Copy Examples

• •Product Description (Candle): Immerse yourself in tranquility. Our hand-poured wooden wick candle, crafted with the finest natural soy wax and infused with [Scent Name – e.g., 'Serene Sage & Lavender'], offers a sophisticated aroma that transforms your space into a haven of comfort. Hear the gentle crackle, see the elegant flame, and feel the day's stress melt away. #XquisiteKomfort #LuxuryCandles #HandmadeHaven
• •Social Media Post (Instagram/TikTok - showcasing pouring): From our hands to your home ✨ Each Xquisite Komfort candle is a labor of love, meticulously poured to bring a touch of eco-friendly luxury and serenity into your life. What scent transports you to your happy place? #ArtisanCandles #WoodenWick #EcoLuxury #BehindTheScenes #XquisiteKomfort
• •Email Subject Line (New Collection): Discover Your New Sanctuary: The Xquisite Komfort [Season/Theme] Collection Has Arrived.
• •Website Banner (if it were public): Xquisite Komfort: Where Eco-Friendly Luxury Meets Handcrafted Serenity. Elevate Your Everyday.
• •Promotional Ad Copy: Indulge in the art of relaxation. Xquisite Komfort offers meticulously crafted wooden wick candles and natural room sprays, designed to envelop your senses in pure tranquility. As a Black-owned, woman-led brand, we pour passion into every creation. Experience the difference. Shop now and receive 10% off your first journey into comfort with code WELCOME10. #SupportSmall #SensoryOasis #XquisiteLiving