Brand Tone

Modern and Trendy, Approachable and Inclusive, Quality-Focused, Caring, Enthusiastic and Positive

Brand Values

• •Innovation & Technology
• •Individuality & Self-Expression
• •Quality & Efficacy
• •Accessibility to Global Trends
• •Cruelty-Free Practices
• •Simplicity

Best Practices

• •Emphasize "Effortless Sophistication": Use language that conveys ease-of-use and modern, trend-aware results. Words like "simplify," "effortless," "dynamic," "innovative," and "latest trends" can be staples.
• •Highlight the Fusion of Technology and Care: Consistently mention the "Asian technology" and "quality ingredients" alongside the "skin-loving" or "caring" aspects of the products. This reinforces the value proposition of makeup that also benefits the skin.
• •Maintain an Inclusive and Empowering Voice: Focus on "your beauty," "individuality," and self-expression. Avoid overly prescriptive language and instead empower the customer to adapt trends to their own style.
• •Be Visual and Sensory in Descriptions: Since cosmetics are a visual and tactile experience, use descriptive words that evoke texture, finish, and color payoff. Connect this to the positive experience and confidence the products can bring.
• •Stay Authentic and Cruelty-Free: Always reinforce the PETA-certified, cruelty-free status, as this is a significant value for many modern consumers. Ensure claims about product performance are genuine and reflective of customer experiences.

Social Perception

Positive for Product Quality & Innovation, Associated with Modern Trends, Seen as a "Discovery" Brand, Some Mixed Reviews on Specific Products, Growing Presence

Copy Examples

• •Headline: Your Beauty, Your Rules. Simplified by Klasme. Body: Dive into a world where global trends meet your unique style. Klasme brings you innovative, cruelty-free cosmetics, infused with cutting-edge Asian technology and skin-loving ingredients. Effortless beauty for your dynamic life. #KlasmeBeauty #MakeupMadeEasy
• •Headline: Unlock Radiant Skin & Stunning Looks. Body: Why choose between skincare and makeup when you can have both? Klasme’s PETA-certified collection offers vibrant pigments and lasting wear, all while nurturing your skin. Discover your new beauty essentials today! #KlasmeCosmetics #CrueltyFreeBeauty #AsianTechnology
• •Headline: From Seoul to You: The Latest Trends, Simplified. Body: Klasme makes it easy to rock the hottest looks from global fashion capitals. Our high-quality, easy-to-use makeup is designed to fit your fast-paced lifestyle. Respect your individuality, simplify your routine. #KlasmeGlobalBeauty #BeautySimplified
• •Headline: Feel the Klasme Difference: Quality You Can See and Feel. Body: Experience the fusion of premium Asian ingredients and innovative technology. Our customers rave about the pigmentation, the staying power, and the way our makeup cares for their skin. Ready to be impressed? #KlasmeQuality #InnovativeBeauty
• •Headline: Join the Klasme Movement: Beauty that Celebrates You! Body: We believe beauty is about expressing your unique self. That’s why Klasme offers versatile, trend-setting cosmetics that adapt to *your* rhythm. Discover a simpler, more vibrant beauty routine. #KlasmeIndividuality #ModernMakeup