Brand Tone

Informative & Educational, Aspiring & Results-Oriented, Caring & Trustworthy, Professional & Modern

Brand Values

• •Efficacy & Results-Driven
• •Quality & Safety
• •Simplicity & Effortless Beauty
• •Innovation
• •Inclusivity & Empowerment
• •Wellness from Within

Best Practices

• •Educate, Don't Just Sell: Always explain the "why" behind the products. Highlight key ingredients, their benefits, and any scientific backing or certifications. Use clear, accessible language but don't shy away from demonstrating expertise.
• •Focus on Tangible Benefits & Solutions: Translate product features into real-life benefits for the customer (e.g., "less visible wrinkles," "improved mobility," "brighter complexion"). Address their pain points directly and position Klarity as the solution.
• •Maintain an Empowering and Positive Voice: Use language that inspires confidence and speaks to the user's aspirations for better skin and health. Frame the use of products as a journey towards self-improvement and well-being.
• •Emphasize Trust and Transparency: Consistently reference quality assurances like "Halal-certified," "medical-grade," "clinically studied," and "paraben-free" where applicable. Be open about the science and formulation philosophy.
• •Be Consistent Across All Channels: Ensure the informative, results-oriented, and trustworthy tone is reflected in website copy, social media posts, email marketing, product descriptions, and any advertising materials. Develop a brand style guide to help maintain this consistency.

Social Perception

Positive for Product Efficacy, Trusted for Quality, Innovative, Some Past Negative Publicity, Association with Professionalism

Copy Examples

• •Headline: Reveal Your Inner Radiance. Effortless Skincare, Visible Results. Body: Tired of complicated routines? Klarity simplifies your journey to luminous, healthy skin. Our Halal-certified, scientifically advanced formulas deliver the results you deserve, effortlessly. Discover the Klarity difference.
• •Headline: The Science of Ageless Beauty. Powered by Bioactive Collagen Peptides®. Body: Experience Gorgeous by KlaritySG™. Clinically proven to enhance skin elasticity, reduce wrinkles, and boost hydration from within. It’s not just skincare; it’s science for your skin.
• •Headline: Move Freely, Live Fully. Reclaim Your Comfort with Freedom by KlaritySG™. Body: Don’t let joint discomfort hold you back. Freedom by KlaritySG™ offers medical-grade Bioactive Collagen Peptides® to support joint, bone, and tendon health. Feel the difference and embrace life without limits.
• •Headline: Pure. Potent. Proven. Your Trusted Partner for Halal Skincare. Body: At Klarity, we believe in skincare that’s as pure as it is effective. As Singapore’s first Halal-certified functional skincare brand, we combine nature’s best with cutting-edge science. Gentle on your skin, powerful in results.
• •Headline: Simplify Your Self-Care. Achieve Healthy, Glowing Skin Without the Fuss. Body: Klarity offers straightforward, effective solutions for your targeted skin concerns. Our innovative, fuss-free treatments are designed to fit seamlessly into your lifestyle, helping you look and feel your best, every day.