Brand Tone

Professional yet Approachable, Inspirational and Aspirational, Mindful and Thoughtful

Brand Values

• •Simplicity
• •Integrity
• •Sustainability
• •Work-Life Fulfillment
• •Quality and Curation
• •Storytelling

Best Practices

• •Emphasize benefits beyond features: Focus on how products contribute to work-life fulfillment, inspiration, and mindfulness, not just their practical attributes.
• •Use clear, concise, and elegant language: Avoid overly casual slang or overly complex jargon. The tone is professional but should remain accessible and pleasant to read.
• •Incorporate values naturally: Weave in terms related to simplicity, integrity, sustainability, and thoughtful curation where appropriate, aligning with their stated values.
• •Maintain a supportive and empowering voice: Position the brand as a helpful guide or partner in the customer's journey towards a better work-life experience.
• •Ensure visual and textual consistency: The sophisticated and clean aesthetic of the website and social media should be matched by copy that is equally polished and refined.

Social Perception

Niche and Emerging, Design and Lifestyle Focused, Potentially Australian-Centric

Copy Examples

• •Elevate Your Everyday: Discover Klariphy's curated collection for a more inspired and balanced work-life.
• •Mindfully map your ambitions. Our [Planner Name] isn't just about schedules; it's a space for your ideas to flourish, helping you navigate your professional journey with clarity and purpose.
• •Pause. Breathe. Realign. True productivity stems from a place of balance. What small step will you take today towards greater work-life harmony? #Klariphy #WorkLifeBalance #MindfulLiving #ModernProfessional
• •Klariphy Insights: Simplify Your Workflow, Amplify Your Impact ✨
• •At Klariphy, we believe your workspace should inspire and your lifestyle should fulfill. We meticulously select products that embody simplicity, integrity, and sustainable design, helping you craft a more comfortable and delightful day.