Brand Tone

Professional, Authoritative, and Technical

Brand Values

• •Quality and Reliability
• •Experience and Heritage
• •Environmental Responsibility
• •Compliance and Safety
• •Customer Support

Best Practices

• •Lead with Expertise and Heritage: Always leverage the "65+ years of experience" and the Kingspan backing. This builds immediate trust and justifies the premium positioning.
• •Focus on Benefits, Not Just Features: Instead of saying "it has a Rotating Biological Contactor," say "it uses a proven rotating biological system to deliver silent, odor-free, and highly effective water treatment." Connect technical features to tangible benefits like peace of mind, environmental safety, and cost-effectiveness over time.
• •Emphasize Compliance and Certification: Consistently mention certifications (SINTEF, EN 12566-3, etc.). This is a powerful selling point for customers who need to meet strict environmental regulations and want to avoid legal issues.
• •Use a Confident and Direct Tone: Avoid hesitant or overly promotional language. Write with the authority of an industry leader. Use clear, direct statements about product quality, performance, and reliability.
• •Maintain Visual and Technical Consistency: Ensure all marketing materials, from the website to technical documents, use the same professional branding, logos, and terminology. Create a glossary of key terms (e.g., "minirenseanlegg," "BioDisc®") to ensure they are used correctly and consistently across all communications.

Social Perception

Klargester is perceived as a premium, legacy brand in the wastewater treatment market, often synonymous with quality. It is seen as the "gold standard" by many installers and users due to its proven technology and reliability. However, its premium positioning means a higher price for initial purchase and repairs, with some frustrations over proprietary part costs and maintenance necessity. Overall, it's a high-quality, dependable—if expensive—choice for long-term performance and compliance.

Copy Examples

• •Headline: 65 Years of Innovation. A Lifetime of Reliability. Body: When you choose Klargester, you’re not just installing a wastewater system. You’re investing in six decades of proven engineering and environmental stewardship. Our BioDisc® systems are designed for maximum efficiency and minimal maintenance, ensuring you meet all regulatory standards with confidence. Secure your property's future today.
• •Headline: Certified Compliance. Guaranteed Peace of Mind. Body: Don't leave your wastewater management to chance. Klargester’s oil separators and treatment plants are rigorously tested and certified to meet the strictest Norwegian and European standards, including NS-EN 858-1. Protect the environment and your investment with a solution engineered for excellence.
• •Headline: The Professional’s Choice for Water Treatment. Body: For years, installers have trusted Klargester for its robust construction and unparalleled performance. Our systems are engineered for straightforward installation and dependable, long-term operation. Partner with the brand that sets the industry standard.
• •Headline: Silent Operation. Sustainable Performance. Body: Effective wastewater treatment doesn't have to be disruptive. The Klargester BioDisc® operates silently and odor-free, making it the ideal solution for residential properties. With low energy consumption and superior effluent quality, it’s the responsible choice for your home and the environment.
• •Headline: Beyond the Product: A Commitment to Service. Body: Your Klargester system is supported by our dedicated national service team. From technical installation guidance to scheduled maintenance and readily available parts, we ensure your system operates at peak performance for its entire lifespan. That’s the Kingspan promise.