Brand Tone

supportive, stylish, and reassuring

Brand Values

• •Comfort
• •Style
• •Support
• •Quality and Durability

Best Practices

• •Maintain a Supportive and Empowering Tone: Always use positive and encouraging language that celebrates pregnancy and motherhood. Avoid language that could be perceived as negative or clinical.
• •Highlight Both Style and Comfort: In all copy, emphasize that Klare Maternity offers the best of both worlds: fashionable clothing that is also incredibly comfortable and practical.
• •Use Relatable Scenarios: Create copy that speaks to the real-life experiences of expectant mothers, from the need for comfortable workwear to the desire for stylish weekend outfits.
• •Incorporate Customer Testimonials: Regularly share positive reviews and user-generated content to build trust and social proof.
• •Be Consistent Across All Platforms: Ensure that the brand's tone and values are reflected in all communications, from website copy to social media captions and customer service interactions.

Social Perception

modern and accessible

Copy Examples

• •Who says you have to give up your favorite denim? Our maternity jeans are designed to fit and flatter your changing body, so you can stay stylish and comfortable from the first trimester to the fourth. #KlareMaternity #MaternityStyle #PregnancyFashion
• •Your body is doing amazing things. You deserve clothing that makes you feel as incredible as you are. Discover our collection of chic and comfortable maternity wear, made to support you on your journey to motherhood. Shop now and get free shipping on orders over $99. #KlareMaternity #MaternityWear #PregnancyJourney
• •Experience the feeling of pure comfort. Our new collection is crafted from the softest, most breathable fabrics to keep you cool and comfortable all day long. #KlareMaternity #ComfortAndStyle #MaternityEssentials
• •Your perfect pregnancy outfit is just a click away. Our versatile pieces can be dressed up or down for any occasion, so you can always look and feel your best. #KlareMaternity #PregnancyStyleInspo #MaternityFashion
• •The ultimate pregnancy glow-up! ✨ Our clothes are designed to make you feel amazing, no matter what stage of pregnancy you're in. #KlareMaternity #PregnancyTransformation #MaternityHacks