Brand Tone

Audacious, fashion-forward, and edgy, using informal language like 'baddie' and 'sis' to target a young, trend-conscious audience.

Brand Values

• •color intensity
• •self-expression
• •being a game changer in the makeup industry
• •education

Best Practices

• •Define Your Primary Identity: Decide which 'KLARA BEAUTY' identity you are (e.g., edgy makeup, scientific skincare, natural products retailer) as this will inform all communication.
• •Create a Brand Voice Chart: Develop a chart outlining your brand's personality, including 'do's' and 'don'ts' for your copy (e.g., Klara Cosmetics 'do' slang, 'don't' use overly scientific jargon).
• •Maintain a Consistent Visual Identity: Ensure your visual branding on your website and social media aligns with your chosen tone (e.g., Klara Cosmetics' visuals should be vibrant and modern).
• •Train Your Team: Ensure anyone writing for the brand, from social media managers to customer service reps, is trained on the brand's tone of voice for consistency across all touchpoints.
• •Audit Your Content Regularly: Periodically review your website, social media, and marketing materials to ensure they are aligned with your defined brand tone and catch any inconsistencies.

Social Perception

Divided; appreciated for bold colors and concept, but criticized by some for product quality, packaging, and unresponsive customer service.

Copy Examples

• •Don't just enter the room, own it. Our 100% pigmented lipsticks aren't for the faint of heart. #KlaraCosmetics #UnleashYourColor
• •Warning: May cause excessive confidence.
• •This isn't your average eyeshadow. It's a color explosion in a palette. Get ready to create looks that are as bold as you are.
• •Your makeup bag is boring. Let's fix that.
• •Sexy. Audacious. Unapologetically you. Discover Klara Cosmetics.