Tono de Marca

personal, educational, and community-oriented

Valores de Marca

• •Community Engagement
• •Cultural Education
• •Creativity and Imagination
• •Accessibility
• •Family Connection

Mejores Prácticas

• •Always Speak with the Author's Voice: Maintain the personal, warm tone of Valentina Müller-Frizza. Use "I" and "my" in communications to keep it authentic and build a direct connection with the audience.
• •Emphasize Local Connection: Continuously reference Klagenfurt, its landmarks, and its culture. Use hashtags like #Klagenfurt and #Carinthia to ground the brand in its locality.
• •Focus on the "Why": Beyond selling a book, the copy should always highlight the underlying values: sparking adventure, learning about history, and fostering community. Frame the book as an experience, not just a product.
• •Engage with the Community: Actively mention and tag partners, schools, and local businesses in social media posts. This reinforces the brand's collaborative spirit and expands its reach within the community.
• •Use a Consistent Visual and Textual Language: Accompany posts with photos of children, the author, and local scenery. Use emojis like 🐉, 📚, ✨, and ❤️ consistently to create a recognizable and friendly brand personality.

Percepción Social

The public perceives Klagenfurt Kinderbuch as a valuable local cultural project. It is seen as more than just a book; it's a tool for education and community bonding. The author, Valentina Müller-Frizza, is viewed as a passionate advocate for children's literacy and local culture. The brand is associated with positive community events and is respected by local institutions and officials. It is perceived as a charming and heartfelt initiative that enriches the cultural landscape of Klagenfurt for children and families.

Ejemplos de Copy

• •The adventure continues! 🐉 Join Lucio and Ramiro in the brand new 'Der geheimnisvolle Zahn des Lindwurms: Part 3'! What new secrets will they uncover in the heart of Klagenfurt? Get your signed copy today and let the magic of our city inspire your little explorer. #KlagenfurtKinderbuch #LindisGeheimnis #Leseabenteuer
• •Story time this Saturday! ✨ I'll be reading from 'Der geheimnisvolle Zahn des Lindwurms' at the Stadtbibliothek Klagenfurt. Come along for an hour of mystery, magic, and fun! We'll even have a drawing session after. Can't wait to see you all there! - Valentina 📚❤️
• •Give the Gift of Adventure! 🎁 This Christmas, send your little ones on a magical journey through Klagenfurt. 'Der geheimnisvolle Zahn des Lindwurms' is the perfect present to spark their imagination and connect them with the stories of our home. Order now for a personalized signature from the author!
• •Discover the Magic of Klagenfurt! The beloved children's book series, 'Der geheimnisvolle Zahn des Lindwurms,' brings local legends to life. A perfect read for the whole family that builds a love for our city's history. Available at the Tourismusbüro Klagenfurt and online at klagenfurtkinderbuch.com.
• •A huge thank you to all the young artists who shared their drawings of 'Lindi' after our reading at the International School Carinthia! 🎨 Your creativity is so inspiring! #Klagenfurt #LesenMachtSpaß #Community