Brand Tone

Professional, Trustworthy, Helpful, and Customer-Focused

Brand Values

• •Quality and Durability
• •Experience and Expertise
• •Customer Satisfaction
• •Functionality and Style
• •Sustainability

Best Practices

• •Lead with Trust and Heritage: Always leverage the "40+ years of experience" in key marketing messages. This is a powerful differentiator that builds immediate credibility.
• •Focus on Tangible Benefits: Instead of generic descriptions, focus on specific features and their benefits. Use terms like "Reinforced Ribs," "UV-Protective Coating," and "Windproof Frame" to communicate quality and functionality.
• •Maintain a Professional and Helpful Tone: Keep the language clear, direct, and customer-centric. The goal is to be seen as the reliable expert in weather protection.
• •Use "You-Centric" Language: Frame copy around the customer's needs. For example, instead of "Our umbrellas have...", write "You can rely on...". This makes the message more personal and engaging.
• •Ensure Consistency Across All Channels: The tone and core values (Quality, Durability, Trust) must be consistent, from the website's 'About Us' page to every social media post and product listing on third-party sites. This builds a cohesive and recognizable brand identity.

Social Perception

Reliable, mid-market Indian brand, primarily perceived based on functional attributes rather than an aspirational brand story.

Copy Examples

• •40 Years of Trust in Every Storm. KK Umbrellas: Engineered for Durability, Designed for Life.
• •Monsoon-ready. Our automatic-open umbrellas feature reinforced ribs and a windproof canopy to take on the heaviest downpours. Stay dry, stay stylish. #KKUmbrellas #RainyDays #MadeForMonsoon
• •Don't let sun or rain ruin your day. Our UV-coated, compact umbrellas are your perfect all-weather companion. Lightweight, durable, and ready for anything. Shop the collection now and enjoy free shipping across India.
• •What's better than sharing an umbrella with a loved one? We take utmost care and attention to detail while crafting the best umbrellas for you. This 3-fold umbrella is built with a sturdy steel frame and a high-density, water-repellent fabric to ensure you’re protected, come what may.
• •For over four decades, we've been India's premier choice for weather protection. At KK Umbrellas, we don't just sell umbrellas; we deliver peace of mind with every product, blending time-tested expertise with modern, sustainable practices.