Brand Tone

Enthusiastic & Playful, Approachable & Friendly, Indulgent & Tempting, Passionate & Creative, Reassuring & Inclusive

Brand Values

• •Quality
• •Creativity & Innovation
• •Customer Satisfaction & Delight
• •Inclusivity
• •Wholesome Indulgence
• •Passion

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Playful, Passionate, Wholesome), then list "Do's" and "Don'ts" for language, specific words to use/avoid, and the desired emotional impact for each trait.
• •Know Your Audience Deeply: Understand who you're talking to – their preferences, humor, and how they communicate. Tailor the playful and enthusiastic tone to resonate with Zurich locals and those seeking premium, unique treats.
• •Emphasize Sensory Language: Use vivid, descriptive words that evoke taste, texture, and smell to make the "indulgent" aspect of the brand come alive (e.g., "crispy, gooey, chewy," "mouthwatering," "symphony of flavors").
• •Maintain Enthusiasm and Positivity: Infuse copy with genuine excitement and joy. Use exclamation points appropriately, ask engaging questions, and focus on the happiness and delight the cookies bring.
• •Be Consistently Inclusive and Reassuring: When mentioning dietary options (vegan, gluten-free), always maintain a positive and welcoming tone, emphasizing that these options are just as delicious and indulgent, reinforcing the "wholesome indulgence" value.

Social Perception

Positive, Artisanal & High-Quality, Fun & Modern, Reliable (for delivery & service), A Treat/Gift Option

Copy Examples

• •Headline for a new flavor: "Warning: May cause extreme happiness! 😉 Dive into our newest cookie creation – it’s pure magic baked fresh for YOU!"
• •Instagram Caption: "Zurich, get ready to drool! 🤤 Our [Flavor Name] cookies are fresh from the oven and waiting to make your day extra awesome. Vegan? Gluten-free? We’ve got your cravings covered! #KkrumbsForYou #ZurichCookies #SweetTreats"
• •Website Product Description Snippet: "Say hello to your new obsession! The [Flavor Name] cookie is a dreamy blend of [key ingredients], perfectly crispy on the outside, delightfully gooey on the inside. It’s not just a cookie, it’s a little box of joy, baked with love, just for you. Go on, treat yourself! You totally deserve it."
• •Email Subject Line for a promotion: "🍪 Psst... Your Kkrumbs Cravings Are Calling (and We Have a Sweet Deal!)"
• •TikTok Video Idea (Text Overlay): "POV: You just discovered Kkrumbs and life got 100x sweeter. ✨ Our [Flavor Name] cookies are the real deal – all the yum, zero fuss! Order yours and taste the happy! #CookieLove #ZurichFood #VeganFriendly"