Brand Tone

Innovative & Tech-Forward, User-Centric & Benefit-Oriented, Confident & Quality-Focused

Brand Values

• •Innovation
• •Quality
• •Customer Experience & Satisfaction
• •Connectivity & Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core tone characteristics (e.g., Innovative, Enthusiastic, Modern, User-Centric, Confident) and provide "Do" and "Don't" examples for words and phrasing.
• •Focus on benefits, not just features: Highlight how your earbuds improve the customer's life.
• •Use strong, active voice: Write in a way that is clear, concise, and engaging.
• •Maintain a consistent level of enthusiasm: Keep the tone positive and upbeat across all marketing materials.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the established brand tone and values.

Social Perception

Generally positive for product features like sound quality, battery life, and value. However, the use of 'Exoear' in relation to different product types could lead to some customer confusion.

Copy Examples

• •Exoear Wave: Next-Gen Earbuds for crystal-clear calls and all-day comfort.
• •Experience superior sound with our high-quality, waterproof earbuds.
• •ExoBuds Translator: Break down language barriers with AI-powered real-time translation in over 140 languages.
• •Seamless connectivity and long battery life – the freedom to listen all day.
• •"Never miss a word with our AI-powered translation..."