Brand Tone

Creative & Artistic, Unconventional & Playful, Community-Oriented & Inclusive, Conscious & Thoughtful, Authentic & Down-to-Earth, Confident & Eclectic

Brand Values

• •Juxtaposition & Individuality
• •Community & Collaboration
• •Sustainability & Ethical Production
• •Quality & Craftsmanship
• •Versatility & Functionality
• •Adaptability & Evolution
• •Transparency

Best Practices

• •Embrace Juxtaposition in Language
• •Speak from a Place of "We" and "Community"
• •Highlight the "Why" Behind a Product
• •Maintain an Authentic & Slightly Eclectic Voice
• •Be Transparent and Educational (Subtly)

Social Perception

Innovative & Unique, Sustainably Minded, High Quality, Community-Focused & Authentic, Artistic & Fashion-Forward, Empowering

Copy Examples

• •Headline: KkCo: Where the unexpected meets your everyday. Body: We believe style isn't about following rules, but about writing your own. Discover pieces that play with contrasts, celebrate individuality, and are crafted consciously in LA. This is your uniform for a creative life.
• •Headline: More Than Just Clothes. It's a Community. Body: KkCo is built on connection – to our local LA artisans, to sustainable practices, and to you. Each piece is a conversation starter, designed to move with you, from studio days to spontaneous adventures. Join the collective.
• •Headline: Style That Speaks Volumes. Quietly. Body: Find beauty in the blend. Masculine meets feminine, function dances with form. At KkCo, we design versatile essentials with a playful twist, made thoughtfully in small batches. Because true style is about being yourself, effortlessly.
• •Headline: Inspired by Nature. Crafted for You. Body: From the raw beauty of the outdoors to the vibrant energy of our LA home, KkCo brings a touch of the wild to your wardrobe. Explore utilitarian details reimagined with a feminine edge, all sustainably made to explore your world in.
• •Headline: Wear Your Art Out. Body: KkCo isn't just apparel; it's a canvas for self-expression. Discover unique silhouettes, unexpected textures, and colors that pop. Designed for the creatively curious, and made with integrity in Los Angeles. What will your KkCo say today?