Brand Tone

inspirational, free-spirited, and friendly

Brand Values

• •Empowerment and Self-Expression
• •Freedom and Comfort
• •Family and Community
• •Entrepreneurship

Best Practices

• •Always Use Empowering Language: Frame your messaging around empowerment, freedom, and self-expression. Use words that uplift and inspire.
• •Tell the Family Story: Regularly incorporate the narrative of the mother-daughter team. This personal touch builds authenticity and a stronger connection with the audience.
• •Foster a Sense of Community: Encourage user-generated content by featuring customers and creating a unique hashtag. Make your audience feel like they are part of the "Bohemian Souls" family.
• •Highlight Comfort and Freedom: Consistently mention the comfort and free-flowing nature of the clothing. Connect the physical feel of the products to the emotional feeling of freedom.
• •Maintain a Friendly and Approachable Tone: Whether it's an email, a social media post, or website copy, the tone should always be warm, personal, and inviting, as if speaking with a friend.

Social Perception

Customers perceive K&K Bohemian as a source of unique and beautiful bohemian-style clothing. Reviews and social media interactions suggest that the owners are seen as "very nice very sweet very helpful." The in-person shopping experience at the farmers market is a key touchpoint for building positive customer relationships. The brand has successfully cultivated a community feel, encouraging customers to share photos of themselves wearing the products.

Copy Examples

• •Unleash your inner goddess. Our new collection is designed for the free spirits, the dreamers, and the adventurers. Each piece is crafted to make you feel as beautiful and boundless as you truly are. #BohoChic #FeelFree
• •We love seeing our beautiful souls shine! ✨ @(username) is radiating joy in our Genoa Ring Dress. Share your K&K Bohemian style with #kkbohemiansouls for a chance to be featured! #CustomerLove #BohoCommunity
• •Dreaming of being your own boss? Let's make it a reality. Start your own bohemian boutique with our wholesale program and empower others to express their unique style. Join our family of entrepreneurs today. #WomeninBusiness #BohoWholesale
• •From a mother's dream to a family's passion. K&K Bohemian was born from a desire to create a life of independence and to help others feel free. Every piece we offer is a part of our story and an invitation to live yours authentically. #FamilyBusiness #BohemianSoul
• •Feel the sunshine, inside and out. For a limited time, get 20% off all our open-back dresses. Perfect for those days when you want to feel light, comfortable, and effortlessly beautiful. #SummerStyle #BohoVibes