Brand Tone

Enthusiastic & Engaging

Brand Values

• •Innovation
• •Lifestyle Enhancement
• •Engagement
• •Enthusiasm
• •Functionality

Best Practices

• •Adapt to the Platform, Maintain the Core: While the tone on TikTok might be more casual and trend-driven than an email newsletter, the core values of innovation and lifestyle enhancement should remain consistent.
• •Use enthusiastic and engaging language to create excitement around products.
• •Showcase products in action, highlighting unique features and benefits.
• •Refine the tone to better resonate with the audience and address their actual perceptions and needs based on feedback.
• •Maintain consistency in core values across all platforms while adapting the tone to suit each platform.

Social Perception

Positive engagement and interest from TikTok user base.

Copy Examples

• •Check out this awesome gadget!
• •You NEED this in your life!
• •Level up your lifestyle with this amazing tech!
• •The future is here, and it's incredible!
• •Get yours now and experience the innovation!