Brand Tone

Customer-centric, appreciative, nostalgic and regretful, direct, value-oriented, and slightly informal

Brand Values

• •Customer Satisfaction
• •Fashion/Style
• •Meeting Customer Needs
• •Implied Past Passion/Dream

Best Practices

• •Develop a Brand Voice Guide: Document your brand's personality, tone, core vocabulary, and 'do's and don'ts' for communication.
• •Know Your Audience: Understand who you're talking to – their demographics, psychographics, pain points, and aspirations.
• •Be Consistent Across All Channels: The brand voice should feel familiar and coherent across your website, social media, email newsletters, or advertisements.
• •Tell a Story: Use storytelling to connect with your audience on an emotional level.
• •Review and Refine: Regularly audit your copy across all platforms to ensure it aligns with your defined brand tone.

Social Perception

A small, potentially struggling local business making a difficult decision to close, offering significant discounts as a final gesture. (However, external sources suggest the brand is perceived as a potential scam).

Copy Examples

• •Headline: Your Last Chance for River Montréal Style! Up to 80% Off Everything. Body: We've cherished being a part of your wardrobe. As we say goodbye, grab your favorite pieces at unbeatable prices. Thank you for your support!
• •Headline: A Bittersweet Farewell: Shop Our Closing Sale. Body: To our valued customers, it's time for us to close our doors. Find incredible deals on all our fashion clothing and watches. It's our way of saying thank you.
• •Headline: Don't Miss Out! Final Reductions at River Montréal. Body: We've always aimed to bring you fashion that fits your life. Now, get those must-have items for a fraction of the price. Shop now before it's all gone!
• •Headline: Thank You, Montréal! Our Closing Sale is On Now. Body: Every good story has an end. Help us clear our stock with massive discounts on all men's fashion, coats, and watches. We appreciate your patronage over the years.
• •Headline: Last Call for Style: River Montréal Liquidation Event. Body: We're sad to go, but excited to offer you one last amazing deal. Discover fantastic savings across our entire collection. Thanks for the memories!