Brand Tone

Trustworthy, Informative, Value-driven, Professional, direct, and reassuring

Brand Values

• •Authenticity: Selling only genuine brand products.
• •Quality: Providing fresh products with clear expiration information.
• •Accessibility: Making Korean beauty products available globally to 73/94 countries.
• •Value for Money: Offering competitive pricing by reducing intermediary costs.
• •Customer Satisfaction: Prioritizing quick shipping and responsive customer service.
• •Transparency: Marking and discounting products that are not the latest.

Best Practices

• •Prioritize Authenticity in Language: Always use terms that reassure customers about product genuineness (e.g., "100% authentic," "official retailer," "sourced directly," "guaranteed genuine").
• •Be Clear and Informative: Provide detailed product information, including ingredients (if possible and not too lengthy for the format), benefits, and usage instructions. Avoid jargon where simpler terms suffice.
• •Emphasize Value & Transparency: Highlight competitive pricing due to the direct model. Be upfront about shipping times and policies. If offering discounts on older stock, clearly state it as per the brand's policy.
• •Maintain a Customer-Focused Approach: Frame benefits around the customer's needs and aspirations (e.g., "achieve radiant skin," "your solution for..."). Ensure customer service interactions mirror this helpful and responsive tone.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email newsletters, or social media posts, the core tone of trustworthiness, information, and value should be consistently applied. Replace any placeholder or questionable content (like the example review) with genuine testimonials or remove it.

Social Perception

Reliable global source for authentic Korean beauty products. Aims to combat concerns about counterfeit items in the online K-beauty market.

Copy Examples

• •Homepage Banner: "Unlock the Secrets of Korean Beauty. Authentic Sulwhasoo, Whoo & more, shipped directly to you. Genuine products, unbeatable value."
• •Product Description (General): "Experience the innovation of K-Beauty with [Product Name]. We guarantee 100% authenticity and the latest formulations, so you can shop with confidence and see real results. Sourced directly for you."
• •Social Media Post (Instagram): "✨ Glow Globally! ✨ Get your favorite K-Beauty essentials like [Brand Name]'s best-selling serum, delivered to your doorstep in [Number] countries. We only stock 100% genuine products because your skin deserves the best. Link in bio to explore! #KJODAL #KoreanSkincare #AuthenticBeauty #[BrandName]"
• •Email Marketing Subject Line: "Real K-Beauty, Real Savings: Discover What's New at KJODAL"
• •About Us Snippet: "At KJODAL, we're passionate about bringing you authentic Korean beauty without the guesswork. We partner directly with top brands and manage our own warehousing to ensure every product is genuine, fresh, and delivered quickly. Your beauty journey is our priority."