Brand Tone

Educational & Informative, Empowering & Liberating, Creative & Playful, Authentic & Relatable, Approachable & Inclusive, Confident & Passionate

Brand Values

• •Education
• •Empowerment
• •Creativity & Self-Expression
• •Authenticity
• •Quality & Efficacy
• •Versatility & Multi-Functionality
• •Community

Best Practices

• •Lead with Education: Always aim to teach something, whether it's a new technique, a different way to use a product, or insight into an ingredient. Frame copy around 'how-to' or 'discover.'
• •Embrace 'Your Makeup, Your Rules': Consistently use empowering language that encourages experimentation, individuality, and breaking away from traditional beauty norms. Ask questions that prompt self-reflection and creativity.
• •Maintain Authenticity: Mirror Katie Jane Hughes's approachable and genuine voice. Don't shy away from talking about real skin, and avoid overly perfected or 'salesy' language. Keep it relatable.
• •Highlight Versatility: Emphasize the multi-functional nature of the products. Showcase how one item can serve multiple purposes, aligning with the brand's value of smart, adaptable makeup.
• •Foster Community Dialogue: Encourage interaction by asking questions, inviting users to share their looks, and using inclusive language (e.g., 'beauty lovers,' 'our community'). Make the audience feel part of the KJH.BRAND journey.

Social Perception

Positive & Admired, High-Quality & Innovative Products, Educational Resource, Achievable Glow, Community Connection, Premium Pricing, Loyalty

Copy Examples

• •Instagram Post (Hyper Shine High Lite Kit): "Unlock *your* ultimate glow. ✨ The Hyper Shine High Lite Kit isn't just a highlighter, it's your permission to play. Mix the Lite Pigment with our Hyper Shine Serum to create a custom sheen—from a subtle dew to a full-on glossy dream. Your skin, your rules. Tap to learn how Katie gets her signature radiance. #KJHBrand #HyperShine #YourMakeupYourRules #GlowGetter"
• •Website Product Description (Soft Smudge Lip & Cheek): "One stick, endless possibilities. Our Soft Smudge Lip & Cheek delivers buildable, blendable color that’s as versatile as you are. Dab for a sheer wash, swipe for a bold statement. Lips, cheeks, even eyes—why not? Created by @KatieJaneHughes to simplify your routine and ignite your creativity. #KJHBrand #SoftSmudge #MultiUseMakeup #MakeupEducation"
• •Email Subject Line (New Product Launch): "Ready to Rewrite the Rules (Again)? 😉 New from KJH.BRAND is here!"
• •Facebook Ad (Brand Awareness): "Tired of beauty standards? So are we. KJH.BRAND, founded by MUA Katie Jane Hughes, is about makeup that empowers *you*. Learn techniques, discover multi-use heroes, and express your unique style. Your face, your masterpiece. Explore KJH.BRAND. #KJHBrand #MakeupEmpowerment #BeautyRedefined"
• •TikTok Video Caption (Tutorial): "No gatekeeping here! 😉 @KatieJaneHughes shows you 3 ways to use the No. 1 Brush for a flawless, real-skin finish. Which technique will you try first? 👇 #KJHBrand #MakeupTutorial #KatieJaneHughes #BeautyHacks #ProTipsAccessible"