Brand Tone

Evocative & Sensory, Heritage-Focused & Artisanal, Confident & Unique, Accessible Luxury, Direct & Informative

Brand Values

• •Heritage
• •Quality & Craftsmanship
• •Uniqueness & Innovation
• •Affordability & Value
• •Customer Focus
• •Ethical Considerations (emerging)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., evocative, heritage-focused, confident, accessible luxury) with examples of do's and don'ts for writers to follow.
• •Prioritize Sensory Language: Consistently use vivid adjectives and descriptive phrases that appeal to the sense of smell and evoke emotions, connecting the fragrance to experiences and heritage.
• •Balance Heritage with Modern Appeal: While emphasizing traditional craftsmanship, ensure the language also resonates with contemporary consumers looking for unique and affordable luxury.
• •Be Authentic about Inspiration: If scents are "inspired by" well-known fragrances, communicate this transparently (as they currently do), focusing on their unique interpretation and value rather than just imitation.
• •Maintain Consistency Across All Platforms: Ensure that the tone used on the website, in product descriptions, any future social media, and customer service interactions is harmonious and reinforces the same brand values and identity.

Social Perception

Positive for Product Quality, Appreciation for Uniqueness/Affordability, Emerging Brand Awareness, Seen as a Provider of Inspired Scents

Copy Examples

• •Headline: Kizama: Unveil Your Signature. India's Ancient Art of Perfumery, Reimagined for Today. Body: Discover artisanal attars and perfumes, crafted with tradition and a touch of modern mystique. Experience luxury that whispers, not shouts. Affordable, unforgettable.
• •Product Focus (e.g., Oud): Embrace the Enigma. Our [Product Name] Oudh is more than a scent; it's an heirloom bottled. Sustainably sourced, traditionally distilled – a timeless essence for the discerning soul.
• •Benefit Driven: Long day ahead? Let your fragrance keep pace. Kizama's alcohol-free attars offer a captivating aroma that endures, leaving a trail of intrigue from dawn till dusk.
• •Intrigue/Uniqueness: Dare to be different. Our exclusive blends, born from a passion for olfactory distinction, offer a sensory journey you won't find anywhere else. Inspired by the world's finest, perfected by Kizama.
• •Call to Action/Heritage: Step into the legacy of Indian fragrance. Explore the world of Kizama and find an attar that tells your unique story. Crafted with heritage, priced for you.