Brand Tone

Empowering & Inclusive, Friendly & Approachable, Informative & Expert, Aspirational & Positive, Conscious & Evolving

Brand Values

• •Diversity & Inclusivity
• •Accessibility
• •Empowerment
• •Quality & Efficacy
• •Community Support
• •Conscious Beauty
• •Customer-Centricity

Best Practices

• •Develop a "Voice & Tone" Guide: Create a comprehensive document that clearly defines Kiyo Beauty's voice (personality – e.g., empowering, friendly, expert) and tone (how that voice adapts to different situations/platforms – e.g., more playful on TikTok, more informative on product pages). Include examples of "do's and don'ts."
• •Emphasize Inclusivity and Empowerment: Ensure all copy, from product descriptions to social media posts, uses inclusive language that celebrates diversity in hair types, textures, and individual beauty. Continuously reinforce messages of curl positivity and self-acceptance.
• •Be Authentically Engaging: Foster a two-way conversation, especially on social media. Ask questions, respond to comments and DMs promptly and with a helpful, friendly tone. Share user-generated content (with permission) to build community and trust.
• •Educate and Inform, Don't Just Sell: While the goal is to sell products, frame the copy around providing value. Explain the "why" behind products – ingredients, benefits, how they solve specific hair concerns. This positions Kiyo Beauty as a knowledgeable and trusted resource.
• •Maintain Consistency Across All Platforms: While the tone might adapt slightly (e.g., more visual and concise on Instagram vs. potentially more detailed on a blog), the core brand voice and values must remain consistent everywhere. Regularly review content across all channels to ensure alignment.

Social Perception

Trusted Retailer, Community-Focused, Good Customer Service, Fair Pricing, Improving Online Experience

Copy Examples

• •Instagram Post (Product Feature - Co-wash): Tired of stripping your glorious curls? 🤔 Our [Product Name] Co-Wash is here to gently cleanse while drenching your coils in moisture. Because every curl deserves to be cherished, not challenged. ✨ Embrace your texture, empower your routine! #KiyoBeauty #CurlLove #HealthyHairJourney #EmpoweredCurls #CoWashDay
• •Website Banner (New Sustainable Brand Arrival): New & Nurturing! 🌱 Discover [Brand Name], a collection crafted with love for your hair and the planet. Conscious beauty that truly performs. Because gorgeous hair shouldn't cost the Earth. Shop sustainable, shine brighter. [Link] #KiyoBeauty #SustainableBeauty #CleanHairCare #EcoFriendly #NaturalHair
• •Email Subject Line (Community Story): Meet Sarah: How She Embraced Her Natural Waves with Kiyo Beauty 💖 *Body Snippet:* At Kiyo, we believe every hair story is beautiful. This week, we're sharing Sarah's journey to falling in love with her waves, and the Kiyo-approved goodies that helped her along the way. Get inspired and find your own hair happiness! #KiyoCommunity #RealResults #HairPositivity
• •TikTok Video Concept (Quick Tip): *(Upbeat, friendly voiceover over a quick demo)* Struggling with frizz? mücadele? Here’s a Kiyo quick tip! Apply your [Product Type, e.g., Curl Cream] to *soaking wet* hair – don’t towel dry too much! This locks in hydration for defined, happy curls all day long! 😉 Got a tip? Share below! 👇 #KiyoTips #CurlyHairHacks #FrizzFree #HairCareRoutine #TikTokBeauty
• •Facebook Ad (Promoting a Sale on Styling Products): Unlock Your Style! ✨ From defined coils to bouncy waves, get 20% OFF all styling products this week only! It’s time to let your unique texture shine. Accessible beauty, exceptional results. Shop now and empower your look! [Link] #KiyoBeautySale #HairStyling #AfroHair #CurlyCommunity #BeautyDeals