Brand Tone

Empowering & Confident, Comfort-Focused & Practical, Stylish & Elegant, Relatable & Approachable, Inclusive

Brand Values

• •Comfort & Style Coexistence
• •Versatility & Functionality
• •Quality & Durability
• •Empowerment of Women
• •Made in USA & Sustainability
• •Inclusivity
• •Authenticity & Realness
• •Community & Service

Best Practices

• •Emphasize "Effortless Elegance": Consistently pair words related to comfort and ease (e.g., "soft," "easy," "flow," "live-in") with words that convey style and sophistication (e.g., "elegant," "polished," "chic," "beautiful").
• •Speak to the "Why": Connect product features to the emotional benefits for the busy, modern woman – how the clothes help her feel confident, capable, and comfortable in her multifaceted life. Use storytelling that reflects her daily experiences.
• •Maintain an Empowering and Inclusive Voice: Use language that uplifts and includes all women. Highlight how the designs cater to various body shapes and sizes, promoting self-acceptance and confidence.
• •Highlight Core Values: Subtly weave in mentions of key brand differentiators like "Made in USA," sustainable fabric choices (e.g., bamboo), and the versatility of the garments in different contexts (work, weekend, workout).
• •Be Authentic and Relatable: Use a warm, approachable, and slightly personal tone, mirroring Kiya Tomlin's own communication style. Avoid overly formal or jargon-filled language. Share insights or style tips that resonate with the target audience's lifestyle.

Social Perception

High-Quality Comfort Wear, For the Modern, Busy Woman, Empowering and Confidence-Boosting, Associated with Kiya Tomlin's Personal Story, Recognized and Respected, Community-Oriented and Ethical, Accessible Luxury

Copy Examples

• •Headline: "Live Fully. Dress Effortlessly." Body: "Your day is a masterpiece of moments. Our collection is designed to move with you, offering luxurious comfort and effortless style, so you can embrace every scene without a second thought. Made for real life, real women, real impact. #KiyaTomlin #ComfortInMotion"
• •Headline: "The Style That Speaks Your Strength." Body: "Feel confident, look incredible. Kiya Tomlin designs are more than just clothing; they're a celebration of you. Experience the perfect blend of flattering silhouettes and feel-good fabrics that empower you to own your day, every day. #WearYourStory #KiyaTomlinStyle"
• •Headline: "From Power Meetings to Playdates, Perfectly." Body: "Why choose between comfort and chic? Our versatile pieces are crafted for the woman who does it all. Soft, sustainable fabrics and smart design mean you're always appropriately and beautifully dressed, no matter where life takes you. #VersatileElegance #KiyaTomlin"
• •Headline: "Real Bodies, Real Comfort, Real Style." Body: "We believe fashion should celebrate you. That's why each Kiya Tomlin piece is thoughtfully designed and made in the USA, focusing on inclusive fits that flatter, not just fit. Discover clothing meant to be lived in. #MadeForYou #KiyaTomlin #SustainableFashion"
• •Headline: "Game Day Glam, Elevated." Body: "Support your team with the style you deserve. Our officially licensed NFL collection brings sophisticated design and luxurious comfort to your fan wardrobe. Because cheering loud should always feel this good. #NFLStyleByKiya #KiyaTomlinGameDay"