Brand Tone

The brand's tone is friendly, personal, enthusiastic, appreciative, and conversational. It is informal, cute, and reflects the voice of a passionate creator excited to share their work with a community.

Brand Values

• •Creativity and Originality
• •Community Connection
• •Quality and Craftsmanship
• •Appreciation and Gratitude
• •Joy and Happiness

Best Practices

• •Maintain the Personal "Kiwi" Voice: Always write as "I" or "we" from the perspective of the artist and her team. Use friendly, enthusiastic language and directly address the customer ("you"). This reinforces the artist-run, small-business feel that customers love.
• •Use Emojis to Convey Emotion: Consistently use emojis like ✨, 💖, 🎉, and 😊 to add warmth, excitement, and cuteness to the copy. This aligns with the visual style of the art and the "kawaii" aesthetic of the brand.
• •Express Gratitude Explicitly: Every piece of communication is an opportunity to say thank you. Phrases like "Thank you for your support," "We're so grateful," and "We couldn't do it without you" should be used regularly to reinforce the value of appreciation.
• •Highlight Quality and Artistry: In product descriptions, use descriptive words that speak to the quality and the creative process. Mention that items are "high-quality," "vibrant," "designed with love," and feature a "unique art style" to justify the purchase and celebrate the craftsmanship.
• •Engage with Community-Specific Language: Use names of games, anime series, and characters that are featured in the art. This shows authenticity and connects directly with the target audience's interests, making them feel seen and understood.

Social Perception

The public perception of KiwiShop/ToasterKiwi is extremely positive. Customers see it as a beloved artist-run shop that delivers high-quality, adorable products, fostering a positive customer experience and strong brand loyalty. It is artist-centric and a recognized hub within niche communities like anime and video games.

Copy Examples

• •✨ NEW CHARMS ARE HERE! ✨ Look who just waddled into the shop! Our new waving Kirby pins are ready to bring a little extra joy to your day. Each one is super high-quality with a movable arm for maximum cuteness! We're so excited about these and hope you love them too! Link in bio to adopt yours! 💖 #kawaii #nintendo #kirby #pincollector #enamelpin
• •FREE SHIPPING! 🎉 Every order over $60 gets free international shipping! It's our little way of saying thank you for your amazing support. Time to stock up on your favorite stickers, charms, and prints! Thank you for helping our small artist-run shop grow!
• •We're going to Anime Expo! 🎉 Come find ToasterKiwi at booth C318! We're bringing brand new merch, con-exclusive goodies, and lots of smiles! Can't wait to see all of your amazing faces there! Who's coming?! #AX2025 #AnimeExpo #ArtistAlley
• •Catch all the Eeveelutions in one adorable sheet! 💖 These high-quality vinyl stickers are perfect for decorating your laptop, notebook, or console. Featuring vibrant colors and a glossy finish, each sticker is designed with love. We made these for all the Pokémon trainers out there—hope you love them as much as we do!
• •Subject: They're Back! Your Favorites Are In The Shop! Hi there! ✨ So many of you asked, and we listened! Our popular Animal Crossing charms are finally back in stock. We're so grateful for your patience and support! Grab yours now before they sell out again. Thank you for being the best community an artist could ask for!