Brand Tone

Whimsical & Passionate

Brand Values

• •Craftsmanship & Quality
• •Creativity & Self-Expression
• •Joy & Optimism
• •Local & Ethical Production
• •Community

Best Practices

• •Lead with Imagination: Start product descriptions and social media captions with a story, a feeling, or a whimsical thought rather than just listing the product features.
• •Use "Joyful" Language: Incorporate vibrant, positive, and energetic words. Use terms like "bold," "daring," "playful," "magic," and "joy" to reflect the brand's optimistic spirit.
• •Emphasize the 'Handmade' Story: Always remind the customer that each piece is crafted by hand in Barcelona. This reinforces the values of quality, care, and uniqueness. Phrases like "Made with love and lasers" or "From our hands to yours" maintain this connection.
• •Speak Like a Friend, Not a Corporation: Keep the tone conversational and approachable, especially on social media. Ask questions, share behind-the-scenes content, and respond to comments with genuine warmth.
• •Be Confident and Bold: The copy should be as confident as the designs themselves. Use imperative statements like "Wear your joy" or "Dare to be different" that empower the customer and reflect the brand's mission of promoting self-expression.

Social Perception

Highly positive, customers praise the uniqueness and beauty of the designs, quality and craftsmanship are frequently highlighted, perceived as authentic and passionate, no significant negative feedback.

Copy Examples

• •We plucked these straight from a daydream. ✨ Introducing the 'Cosmic Petal' earrings. Handcrafted in our Barcelona studio, each pair holds a little universe of its own. Ready to wear a bit of magic? Tap to shop the story.
• •Why whisper when you can sing? This necklace isn't just an accessory; it's a mood. A burst of audacious color, designed for life-lovers and joy-seekers. Each acrylic piece is lovingly handmade, making yours truly one-of-a-kind. Because blending in is boring.
• •A little box of happy is on its way to you.
• •Handcrafted accessories for the boldly optimistic. Wear your joy.
• •Tired of the same old thing? So were we. That's why we created kiwipomelo—colorful, lightweight, and playfully elegant jewelry, handmade in Spain. For women who dress for themselves and live life in full color. Discover your new favorite piece.