Tono de Marca

adventurous, reliable, and friendly, conveying passion, knowledge, and a community-oriented approach.

Valores de Marca

• •Quality & Durability
• •Adventure & Freedom
• •Customer-Centricity
• •Innovation
• •Value

Mejores Prácticas

• •Lead with Adventure: Always frame the product within the context of an adventure or experience. Use active, evocative language like "explore," "discover," "conquer," and "unleash."
• •Balance Ruggedness with Ease: Highlight the durable, high-quality construction of the products while also emphasizing how easy and convenient they are to use. Words like "sturdy," "heavy-duty," and "reliable" should be paired with "quick setup," "effortless," and "smart design."
• •Speak Like a Mate: Maintain a friendly, approachable, and direct tone. Address the customer as a fellow enthusiast. Avoid overly corporate or technical jargon unless explaining a key feature.
• •Show, Don't Just Tell: Use customer testimonials and user-generated content in your copy. Phrases like "Join hundreds of happy campers" or featuring a direct quote can build powerful social proof.
• •Anchor in Your Roots: Subtly reinforce the New Zealand identity. While the products are for global adventurers, the "Kiwi" in KIWIKINGS implies a spirit of ingenuity, toughness, and a love for the great outdoors that resonates universally.

Percepción Social

KIWIKINGS is perceived as a trustworthy, high-quality provider of camping and 4WD equipment. Customers view the brand's owner as knowledgeable and friendly, fostering a strong sense of trust and personal connection. It's seen as a reliable choice for durable gear for adventurers, with an active digital presence, especially on TikTok, helping it connect with a broad audience.

Ejemplos de Copy

• •Your best adventures are waiting. Our K5-S1.9 Family Edition Roof Top Tent is engineered for the wild, so you can rest easy under the stars. Where will your next journey take you? #KiwiKings #RoofTopTent #4WDCamping #ExploreNZ
• •Don't Let Your Gear Hold You Back. Built tough, designed smart. The KIWIKINGS 270-degree freestanding awning gives you instant shelter, wherever you park up. From the worksite to the campsite, we've got you covered. Shop the 2025 sale now!
• •Engineered for Adventure. Trusted by Kiwis. Explore our range of heavy-duty roof top tents and awnings.
• •Setup so fast, you'll have more time for this... (referring to relaxing with a drink, enjoying the view, accompanied by a time-lapse of setting up a gas-strut awning). #campinghack #kiwikings #4wd #awning #campingsetup
• •Gear Up for the Long Weekend, [Customer Name]!