Brand Tone

Fun and Fresh, Empowering and Confident, Approachable and Conversational, Community-Focused, Inspirational

Brand Values

• •Empowerment of Women
• •Community
• •Authenticity
• •Fashion-Forward & Versatile Style
• •Growing Focus on Sustainability
• •Quality

Best Practices

• •Embrace "Fun & Fresh": Use vibrant language, playful Emojis where appropriate (especially on social media), and maintain an energetic and optimistic tone. Avoid overly formal or stuffy phrasing.
• •Speak to "Her": Directly address the "modern female" with empowering and inclusive language. Highlight how the clothes can make her feel confident and true to herself.
• •Keep it Real & Relatable: Use a conversational, friendly, and approachable style. Share behind-the-scenes glimpses or customer stories to foster authenticity.
• •Build the "Kiwi Community": Encourage interaction by asking questions, running polls, and actively featuring user-generated content. Use collective language ("we," "our community," "Kiwi girls").
• •Stay True to Values in Every Message: Ensure that even promotional copy subtly reinforces the core values of empowerment, community, and authentic style. If discussing sustainability, do so transparently.

Social Perception

Positive Engagement, Aspirational but Accessible, Community Builder, Emerging Brand with Potential, Generally Positive Online Sentiment

Copy Examples

• •Instagram Post (New Cardigan): "Your new happy-place knit has arrived! 💖Wrap yourself in our [Cardigan Name] and feel instantly brighter. Because being cozy should always be this fun. Tag a bestie who needs this vibe! ✨ #KiwiAndCo #KnitwearLove #NewCollection #FunFashion"
• •Email Subject Line (Sale): "Girls, Get Ready! Your Fave Kiwi Pieces Are Now On Sale! 😉"
• •Website Banner (Homepage): "Kiwi & Co: More Than Just Clothes – It's a Community. Dress like your truest self. Feel empowered. ✨"
• •TikTok Video Caption (Styling a Dress): "From brunch with the besties to date night glam 🥂 Our [Dress Name] does it ALL. How would you rock it? Show us! #KiwiStyle #VersatileFashion #OOTDInspo #EmpoweredByKiwi"
• •Facebook Ad (Brand Awareness): "Hey you! 👋 Founded by women, for women. Kiwi & Co is all about fresh, fun fashion that makes you feel incredible. Join our community and discover pieces that let your confidence shine. Shop the latest collection now! [Link] #KiwiAndCoCommunity #ModernFemale #FashionWithHeart"