Brand Tone

Artisanal, Creative & Passionate

Brand Values

• •Craftsmanship & Quality
• •Customization & Individuality
• •Innovation & Experimentation
• •Passion for Color & Creativity
• •Ethical Consideration (emerging)

Best Practices

• •Embrace the "Handcrafted" Narrative: Consistently use words like "handcrafted," "handmade," "hand-mixed," "small batch," and "artisanal" to reinforce the personal, crafted nature of the products.
• •Use Vivid & Evocative Language: Describe the colors, shimmers, and sheens with passion and creativity. Words like "dazzling," "vibrant," "magical," "alchemy," "galaxy," "bursting" can convey the unique properties of the inks.
• •Show, Don't Just Tell (especially on visual platforms): Accompany copy with high-quality photos and videos that showcase the ink's unique properties. Let the visual excitement of the inks speak alongside the words.
• •Maintain an Enthusiastic and Slightly Playful Voice: Reflect the creativity of the ink names and the "fun" aspect that customers enjoy. Don't be afraid to use playful exclamations or imaginative descriptions where appropriate.
• •Highlight Customization and Connection: Regularly remind customers of the unique ability to customize their inks and interact directly with the makers. This fosters a sense of exclusivity and personal service. When discussing the "small team," it adds to the artisanal, personal feel.

Social Perception

Highly Regarded for Unique Inks, Artisanal & Small Batch, Worth the Wait (for custom/small batch), Good Quality, Creative and Fun

Copy Examples

• •Headline: Unleash Your Imagination: Handcrafted Inks as Unique as Your Ideas. Body: At Kiwi Inks, we don't just make ink; we craft liquid creativity. Each bottle is a testament to passion, meticulously hand-mixed to bring vibrant shimmers, dazzling sheens, and colors that dance off the page. Why just write, when you can create a masterpiece? Discover your next favorite ink, or let us brew a custom shade just for you.
• •Social Media Post (Instagram - with a vibrant ink swatch image): Behold, the magic of [Ink Name]! ✨ Watch how this hand-poured shimmer catches the light, transforming every stroke into a tiny galaxy. We live for these moments of color alchemy. What will you create with it? #KiwiInks #HandmadeInk #FountainPenInk #ShimmerInk #CreativeWriting
• •Product Description Snippet (for a custom ink): Your vision, our craft. Describe your dream color, the perfect flow, the exact sparkle – and we'll bring it to life, one handcrafted drop at a time. This isn't just ink; it's your signature, bottled.
• •About Us Excerpt: It started with a quest for a color that didn't exist. So, we made it. That's the heart of Kiwi Inks – a small team (and a bunny!) pouring our passion into every bottle. We believe in the joy of a perfectly flowing nib, the thrill of a never-before-seen hue, and the personal touch of something made by hand, for you.
• •Email Subject Line (for new release): Psst... Freshly Brewed Magic from Kiwi Inks Has Arrived! 🌈 Body Preview: Get ready to dip your pens into something extraordinary! Our latest batch of handcrafted [e.g., shimmer/sheen] inks is here, bursting with personality and ready to make your writing sing. Limited quantities, as always!