Brand Tone

friendly, helpful, and focused on value and local craftsmanship

Brand Values

• •Quality & Durability
• •Customer Satisfaction & Service
• •Value for Money
• •Local Craftsmanship/Support Local
• •Customization & Choice
• •Modern & Stylish Design

Best Practices

• •Emphasize "NZ Made" and Local Connection: Consistently highlight that products, especially sofas and beds, are New Zealand made. Use phrases like "Kiwi families," "Kiwi homes," and "supporting local craftsmanship" to build a connection with the local audience.
• •Maintain a Friendly and Helpful Voice: Use approachable, warm, and inviting language. Focus on how you can help the customer find what they need ("we help you choose," "our experienced team can assist"). Avoid overly technical jargon unless clearly explained.
• •Highlight Quality and Value: Clearly communicate the quality of materials and construction, alongside the "brilliant-value" aspect. Mention durability and comfort as key benefits.
• •Showcase Customization and Choice: Regularly remind customers about the ability to customize sofa sizes and the wide selection of fabrics available, positioning it as a key benefit.
• •Be Authentic and Relatable: Share stories (where appropriate, perhaps on social media or blog posts) about the business, the team, or the making process to reinforce the "family-owned" and "local" aspects. Ensure visuals on social media and the website align with this authentic, quality-focused, yet approachable tone.

Social Perception

Kiwi Home Store is generally perceived positively by customers for product quality and price, excellent customer service, being a trusted local business, customization options, and efficient delivery and communication.

Copy Examples

• •Headline: Create Your Dream Living Space with Kiwi Home Store. Body: Imagine a sofa that’s uniquely yours. At Kiwi Home Store, we bring that vision to life with NZ-made sofas, customizable in size and a stunning array of quality fabrics. Let our friendly team help you craft the perfect centerpiece for your Kiwi home. Comfort, style, and local craftsmanship – that’s our promise. Visit us in-store or explore online! #KiwiHomeStore #NZMadeFurniture #CustomSofas #HomeComfort
• •Headline: Sleep Soundly, Beautifully. NZ Made Beds at Kiwi Home Store. Body: Wake up refreshed and ready for the day with our range of comfortable and stylish NZ-made beds. From mattresses designed for the perfect night's sleep to beautifully crafted bed frames, we have everything you need to create your dream bedroom. Quality sleep starts here. Discover more at Kiwi Home Store. #NZBeds #SweetDreams #BedroomGoals #ShopLocalNZ
• •Headline: Quality Furniture That Tells a Story. Your Story. Body: For years, Kiwi Home Store has been helping New Zealanders furnish their homes with high-quality, locally made pieces that last. We're a family business passionate about bringing you comfortable, stylish furniture at brilliant value. From choosing the perfect fabric to designing your ideal living space, we’re here to help. Let’s make your house a home. #FamilyOwned #KiwiFurniture #QualityLiving #YourStyle
• •Headline: Fresh Looks for Your Home? We've Got You Covered! Body: At Kiwi Home Store, we're always updating our collections with the latest styles to make your home look great. Specializing in NZ-made sofas and beds, and now with an expanding range of dining and living furniture, we're your one-stop shop for a stylish home. Plus, customize your sofa to perfectly fit your space and taste! Come see what's new. #ModernHome #FurnitureDesign #NZMade #HomeInspo
• •Headline: Supporting Local, Styling Homes Across NZ. Body: We're proud to bring quality, NZ-made furniture to everyday Kiwis. By choosing Kiwi Home Store, you're not just getting beautiful, durable furniture; you're supporting local craftsmanship. Our experienced team is ready to help you find or create pieces you'll love for years to come. Experience the difference of Kiwi-made. #SupportLocalNZ #NZFurniture #HomeStyle #CraftedWithCare