Brand Tone

Innovative and Tech-Forward, User-Centric and Solution-Oriented, Enthusiastic and Passionate, Reliable and Quality-Focused, Approachable and Community-Engaged

Brand Values

• •Innovation
• •Design
• •Quality
• •User Experience
• •Immersion
• •Sustainability
• •Customer-Focus

Best Practices

• •Focus on the 'Why': Always tie product features back to the core values of enhancing comfort, immersion, and overall user experience. Explain *how* a feature benefits the user's XR journey.
• •Use Enthusiastic and Active Language: Employ verbs and descriptors that convey excitement, innovation, and the dynamic nature of VR/XR. Words like 'unlock,' 'elevate,' 'pioneer,' 'game-changing,' and 'seamless' align with their tech-forward and passionate tone.
• •Highlight User-Centricity: Regularly mention that designs are based on user feedback or aim to solve common user pain points. This reinforces their commitment to the XR community.
• •Emphasize Quality and Reliability: Use terms that speak to the durability, premium materials, and thoughtful construction of the products. Mentioning their 'Made for Meta' partnership can also underscore this.
• •Maintain an Approaching and Engaging Voice: Even when discussing technical aspects, keep the language accessible. Encourage interaction and feedback in social media copy. Reflect the helpful and responsive nature seen in customer service interactions.

Social Perception

Positive Reputation for Quality and Comfort, Good Value for Money, Responsive Customer Service, Innovative and User-Attentive, Reliable Accessory Provider

Copy Examples

• •Headline: Stop Adjusting, Start Experiencing. KIWI design: Uninterrupted Immersion. Body: Tired of clunky, uncomfortable VR gear? Our user-driven designs prioritize seamless comfort and peak performance, so you can lose yourself in new realities, not in distractions. Upgrade your Quest experience today.
• •Headline: Next-Level VR is Here. Are You Geared Up? KIWI design – Innovate Your Play. Body: Don't let stock gear hold you back. KIWI design pushes the boundaries of XR accessories, bringing you cutting-edge enhancements for unparalleled comfort and game-changing immersion. Discover what your Meta Quest is truly capable of.
• •Headline: Your Feedback, Our Blueprint. KIWI design: Crafted for Comfort, Built for XR Fans. Body: We heard you. Our latest line of Meta Quest accessories is engineered from the ground up, incorporating direct feedback from the XR community. Experience the difference quality and user-centric design make. #KIWIdesign #QuestUpgraded
• •Headline: Pioneering Comfort in Every XR Moment. That's the KIWI design Promise. Body: From extended play sessions to intense gaming, our accessories are built to last and designed for ultimate comfort. We're committed to quality, innovation, and elevating your virtual experiences. Feel the KIWI design difference.
• •Headline: Unlock True Immersion. KIWI design – The Standard in XR Accessories. Body: Step into virtual worlds with accessories that feel like a natural extension of yourself. As a 'Made for Meta' partner, KIWI design offers premium, reliable gear that enhances every sight, sound, and sensation. Elevate your reality.