Brand Tone

Informative, Positive, Trustworthy

Brand Values

• •Quality
• •Ethical Sourcing
• •Customer Satisfaction
• •Community
• •Transparency

Best Practices

• •Maintain a consistent brand voice across all platforms to avoid confusion with other similarly named businesses.
• •Focus on unique selling propositions (USPs) that differentiate the brand from competitors.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Use relevant keywords to improve search engine visibility and attract organic traffic.
• •Create engaging and informative content that educates customers about the brand's products and values.

Social Perception

High-quality, ethically-sourced coffee that delivers a superior taste experience. A brand focused on customer satisfaction and building a strong community.

Copy Examples

• •Discover the rich aroma and exceptional taste of KIWI Coffee, ethically sourced and expertly roasted for your enjoyment.
• •Experience the KIWI Coffee difference – premium quality beans delivering an unparalleled coffee experience.
• •Join the KIWI Coffee community and indulge in a daily dose of deliciousness.
• •Savor the moment with KIWI Coffee, your perfect companion for any occasion.
• •From our farm to your cup, KIWI Coffee ensures the freshest and most flavorful coffee every time.