Brand Tone

Bold and Authentic, Adventurous and Inspired, Direct and Sales-Oriented

Brand Values

• •Authenticity and Heritage
• •Bold Self-Expression
• •Quality and Craftsmanship

Best Practices

• •Create a "Voice and Tone" Guide: Document the core attributes of the Kiwibonbon voice: Bold, Authentic, Adventurous, and Direct. Include a "This, Not That" section (e.g., "We are Confident, not Arrogant. We are Inspired, not Cliche."). This ensures consistency across all writers and platforms.
• •Use a Consistent Lexicon: Develop a list of on-brand words and phrases. For Kiwibonbon, this would include terms like "authentic," "heritage," "trailblazer," "rugged," "spirit of the West," "timeless," and "crafted." Avoid words that conflict with the Western aesthetic, such as "cute," "trendy," or "urban."
• •Tell a Story, Don't Just Sell a Product: Frame product descriptions and social media posts within the larger narrative of Western adventure and authenticity. Connect the jewelry to a lifestyle and a set of values, rather than just listing its physical features.
• •Align Visuals with Tone: Ensure all photography and graphic design reflect the bold, authentic, and rugged tone. Use imagery of open landscapes, natural materials like leather and stone, and models who embody a confident, adventurous spirit. This visual consistency reinforces the written copy.
• •Address the Name-Product Mismatch: Proactively manage the brand name confusion. Use the tagline "Unique Western Jewelry" prominently across all channels—in social media bios, website headers, and ad copy. This immediately clarifies the brand's purpose and helps override the audience's potential association of "Kiwibonbon" with unrelated products.

Social Perception

The social perception is mixed and somewhat confusing due to the brand name 'Kiwibonbon' being associated with various product types. While the primary association is with Western jewelry, there is confusion with 'kawaii' aesthetics and candy. There are limited independent reviews, but positive feedback exists on third-party marketplaces for general product quality and reliable service.

Copy Examples

• •Don't just follow the trail, blaze your own. Our authentic Turquoise Arrow Earrings are crafted for the soul that runs wild and free. Tap to shop the spirit of the West. #Kiwibonbon #WesternJewelry #RideOn
• •Built to Last. Styled to Stand Out. Meet Our Newest Arrivals.
• •This isn't just a necklace; it's a statement. Forged with tradition and designed for the modern trailblazer, our High-Quality Western Concho Choker is the ultimate mark of authentic style. Each concho is intricately detailed, capturing the rugged elegance of the West. Wear it as a symbol of your untamed spirit.
• •Kiwibonbon: Timeless Western Jewelry. Bold. Authentic. Yours.
• •Armor for the Adventurous. From Navajo Pearls to bold Turquoise Cuffs, find the piece that tells your story. Our bracelets are crafted with high-quality materials, made to journey with you. Shop the collection now and enjoy 15% off your first order.