Brand Tone

Helpful and Friendly, Value-Oriented, Trustworthy and Family-Focused, Enthusiastic and Engaging

Brand Values

• •Affordability
• •Quality
• •Customer Satisfaction
• •Honesty
• •Community (historical)
• •New Zealand Owned and Operated

Best Practices

• •Prioritize "Value" and "Affordability": Consistently use terms like "bargain," "deal," "save," "affordable," and "best price" to reinforce the core brand promise.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the customer directly (e.g., "you," "your family"). When focusing on children's products, evoke warmth and care.
• •Emphasize Trust and Quality (especially for family products): While highlighting bargains, also mention product safety, durability, and careful selection, particularly for items intended for children. Phrases like "handpicked for your little ones" or "safety tested" can be effective.
• •Incorporate a "Kiwi" Identity: Subtly remind customers that the business is New Zealand owned and operated, understanding the needs of local families.
• •Be Clear and Direct: For a bargain-focused brand, customers appreciate straightforward information about products and prices. Avoid overly complex jargon. Get to the point about the benefits and the savings.

Social Perception

Positive for Deals and Baby/Kids Products, Appreciation for Service, Bargain Destination, Evolving Brand

Copy Examples

• •Headline: Little Ones, Big Adventures, Small Prices! 🧸 Discover our range of safe & fun kids' gear at KiwiBargain – where quality meets your budget. Body: From sturdy playpens that give you peace of mind to imaginative toys that spark joy, we've handpicked the best for your Kiwi kids. Shop now and make every day a bargain!
• •Headline: Your One-Stop Shop for Kiwi Family Bargains! 🏠✨ Body: Why pay more? At KiwiBargain, we're parents too! We find the deals on everything from baby essentials to home comforts, so you don't have to. Great deals, every day – that's our promise!
• •Headline: Spruce Up Your Space for Less! 🌿🛋️ Unbeatable deals on Home & Garden essentials. Body: Dreaming of a cozier home or a more vibrant garden? KiwiBargain brings you quality finds at prices that won't break the bank. Get your home projects sorted with a bargain!
• •Headline: Safe, Sound, and Saving! ✅ Our top-rated baby playpens are loved by Kiwi parents. Body: Give your little explorer a secure space to play and grow. Our customers rave about the quality and ease of our playpens. Check out the reviews and grab a deal today!
• •Headline: Don't Miss Out! Fresh Bargains Arriving Weekly at KiwiBargain. 🎉 Body: Be the first to know about our latest deals on electronics, toys, beauty, and more! Sign up for our newsletter and let the savings come to you. Quality products, Kiwi prices!