Brand Tone

Performance-Oriented, Technical, Confident, Authoritative, Passionate, Community-Focused, Inspirational, Aspirational, Helpful, and Approachable

Brand Values

• •Performance Enhancement
• •Quality & Innovation
• •Athlete-Centricity
• •Passion for Triathlon
• •Integrity & Ethical Production
• •Community & Friendship
• •Durability

Best Practices

• •Lead with Performance, Support with Passion: Always highlight how Kiwami products help athletes perform better (speed, comfort, efficiency). Infuse this with genuine passion for the sport and the triathlon community.
• •Emphasize Expertise and Innovation: Reference the brand's heritage (founded by pro athletes), French design, European quality, and ongoing R&D to build confidence and authority.
• •Use Strong, Active Verbs & Confident Language: Employ words that convey power, speed, and achievement (e.g., "unleash," "conquer," "dominate," "engineered," "excel").
• •Foster a Sense of Community and Support: Speak directly to the athlete, acknowledging their dedication and positioning Kiwami as a supportive partner in their journey. Use inclusive language ("we," "us," "your").
• •Maintain Authenticity and Transparency: Back up claims with specifics (e.g., types of fabric, design features). Be honest and straightforward, reflecting the brand's respected customer service approach. Avoid hyperbole that can't be substantiated.

Social Perception

High-Quality, Premium, Performance-Driven, Excellent Customer Service, Comfortable, Well-Fitting, Durable, Long-Lasting, Innovative, Authentic, and Athlete-Focused

Copy Examples

• •Headline: Unleash Your Personal Best. Body: Crafted by triathletes, for triathletes. Kiwami merges cutting-edge French innovation with an unyielding passion for performance. Our high-tech fabrics and athlete-approved designs are engineered to slice through water, conquer the bike, and fly on the run. Feel the Kiwami difference. Fuel your victory.
• •Headline: More Than Gear. It's Your Second Skin. Body: At Kiwami, we understand the dedication. The countless hours. The drive to excel. That's why we pour our expertise into every stitch, creating apparel that moves with you, supports you, and helps you achieve what you once thought impossible. Join the Kiwami family and experience triathlon apparel that truly performs.
• •Headline: Engineered for Excellence. Built on Passion. Body: From the heart of France, Kiwami brings you triathlon wear born from elite experience and relentless innovation. Our award-winning designs and premium European materials ensure you're equipped for peak performance, every race, every time. Don't just compete. Dominate.
• •Headline: Your Toughest Competitor? Yesterday. Your Strongest Ally? Kiwami. Body: Push your limits with triathlon gear designed to elevate your performance. Kiwami’s advanced aerodynamic fabrics, ergonomic fit, and unwavering quality empower you to chase new PBs. We’re with you from the first stroke to the final stride.
• •Headline: The Science of Speed. The Soul of Triathlon. Body: Kiwami is where meticulous French craftsmanship meets the indomitable spirit of the triathlete. Our apparel is rigorously tested and refined with input from athletes like you, ensuring optimal comfort, aerodynamics, and durability. Gear up with Kiwami and transform your potential into power.