Brand Tone

humorous, self-aware, and culturally specific, with a sweet yet commanding presence, distinctive raspy voice, dynamic use of volume, and an undercurrent of dark humor masked by a friendly demeanor; conversational and relatable

Brand Values

• •Authenticity and Self-Identity
• •Humor as a Coping Mechanism
• •Audience Connection
• •Relatability
• •Boldness and Confidence

Best Practices

• •Embrace the Vernacular: Continue using colloquialisms and speech patterns associated with her Long Island and Italian-American persona. Words like "cugine," "sauce" (referring to pasta sauce), and a generally emphatic tone are key.
• •Lead with Humor, Follow with Heart: Much of her content's appeal is the blend of over-the-top humor with relatable, underlying truths about family, identity, and insecurities. Copy should reflect this by being funny on the surface but resonant on a deeper level.
• •Be Character-Driven: When appropriate, write copy from the perspective of her established characters. This creates consistency and reinforces the brand's unique comedic voice.
• •Maintain a Confident, Assertive Tone: The copy should feel self-assured and unapologetic, mirroring her on-stage and on-screen presence. Avoid hesitant or overly polished corporate language.
• •Foster Community with Inside Jokes: Continue to cultivate a sense of community by using recurring themes and inside jokes that her followers will recognize and appreciate. This makes the audience feel like they are part of a club.

Social Perception

Kitty Reynolds is perceived as a talented, hilarious, relatable, and unique comedian. Her audience sees her as an authentic voice unafraid to be herself, appreciating her witty and observational humor, particularly her character-driven sketches about Italian-American life. She is highly rated for personalized, humorous content.

Copy Examples

• •Your aunt who *still* covers her furniture in plastic just dropped some Sunday wisdom. You're not gonna want to miss this. New video up now. Link in bio, cugine.
• •Heads up, I'm bringing my specific brand of existential dread and Long Island charm to a stage near you. Come for the jokes, stay because you, too, are questioning all your life choices. Tickets in bio.
• •Me explaining why 'gravy' and 'sauce' are two fundamentally different things. It's not a debate, it's a fact. #ItalianAmerican #LongIsland #Comedy
• •Wear your heritage on your sleeve. Or, you know, on a t-shirt. All the comfort of your nonna's house, without having to answer any questions about your love life. Shop the new collection.
• •Need to send a pep talk? A birthday roast? Or just have someone tell your friend to 'forget about it'? I got you. Book me on Cameo for a personalized message that's probably more heartfelt than your dad's.